# Google Ads

> Connect your Google Ads accounts to sync campaign performance, ad metrics, keywords, and conversion data.

Google Ads shows you clicks and conversions, but connecting ad spend to actual revenue, customer lifetime value, and downstream behavior means juggling Analytics, your CRM, and payment data.

Filament links Google Ads to your other tools and answers questions about campaign ROI, attribution, and customer acquisition costs in plain English.

## Data we sync

- **Accounts and campaigns**: Account-level and campaign-level daily performance, plus campaign configuration. (`customer_id`, `campaign_id`, `date`, `clicks`, `impressions`, `cost_micros`)
- **Ad groups and ads**: Ad group and individual ad performance for comparing activity within campaigns. (`ad_group_id`, `ad_id`, `campaign_id`, `date`, `conversions`, `conversions_value`)
- **Keywords and search terms**: Daily keyword and search-term reporting available for your campaigns. (`keyword_text`, `keyword_match_type`, `search_term`, `clicks`, `cost_micros`)
- **Conversion actions**: Daily performance by conversion action, reflecting your Google Ads measurement setup. (`conversion_action_name`, `conversion_action_category`, `conversions`, `conversions_value`)
- **Audience and geography**: Available age, gender, geographic and channel breakdowns. (`age_range`, `gender`, `country`, `region`, `city`)
- **Asset groups**: Asset-group configuration and daily performance. (`asset_group_id`, `asset_group_name`, `campaign_id`, `ad_strength`, `impressions`)

## How do I connect Google Ads?

1. Open [Apps](https://filamentanalytics.com/apps) in Filament and select Google Ads.
2. Authorise access with your Google account, then select the advertising account you want to report on.
3. Choose the available history period, add context about your campaigns and complete setup.

Filament's direct connection imports advertising data into your warehouse. Conversion reporting reflects the tracking and conversion actions configured in Google Ads. Connecting another app does not by itself establish customer-level attribution.