Amazon DSP
Filament

Ask questions about your Amazon DSP data

Connect Amazon DSP to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Amazon DSP shows you campaign impressions and attributed sales, but understanding which audiences drive the highest customer lifetime value or how display campaigns influence purchases across your other channels requires connecting advertising data to your CRM and e-commerce platform. Filament links Amazon DSP to your other tools and answers questions about audience quality, cross-channel attribution, and campaign ROI in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Amazon DSP KPIs with Filament Analytics

Connect your Amazon DSP account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Amazon DSP metrics you can track in Filament:

Campaign Performance
Track campaign results with impressions, clicks, total_cost, ecpm, click_through_rate, and attributed_conversions across display, video, and audio campaigns.
records:
campaign_idimpressionsclickstotal_costattributed_conversionsecpm
Order Metrics
Measure advertising effectiveness with total_units_sold, total_product_sales, total_new_to_brand_product_sales, new_to_brand_units_sold, and attributed_sales_14d.
records:
order_idtotal_units_soldtotal_product_salesnew_to_brand_units_soldattributed_sales_14d
Audience Segments
Analyze audience performance with segment_name, reach, impressions_per_user, conversion_rate, and cost_per_acquisition by demographic group.
records:
segment_idsegment_namereachconversion_ratecost_per_acquisition
Geographic Performance
Break down campaign results by country_code, region, metro_area, impressions, clicks, and conversions to identify high-performing locations.
records:
country_coderegionmetro_areaimpressionsconversions
Inventory Sources
Compare placement performance across supply_source, site_name, app_name, viewability_rate, completion_rate, and cost_per_completed_view.
records:
supply_source_idsite_nameviewability_ratecompletion_ratetotal_cost
Creative Assets
Evaluate ad creative effectiveness with creative_id, creative_name, creative_type, impressions, click_through_rate, and video_completion_rate.
records:
creative_idcreative_namecreative_typeclick_through_ratevideo_completion_rate
Line Item Details
Monitor campaign structure with line_item_id, line_item_name, budget, pacing_status, bid_optimization_type, and delivery_status.
records:
line_item_idline_item_namebudgetbid_optimization_typedelivery_status
Attribution Windows
Track conversions across attribution periods with attributed_conversions_1d, attributed_conversions_7d, attributed_conversions_14d, and attributed_sales by window.
records:
attributed_conversions_1dattributed_conversions_7dattributed_conversions_14dattributed_sales_14d
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Combine Amazon DSP with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Amazon DSP lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Amazon DSP data gets even more powerful when combined with other tools:

Amazon DSP
Shopify

Amazon DSP + Shopify

Connect Amazon DSP campaign data with Shopify orders to see which audiences and creatives drive the most revenue, highest average order values, and best repeat purchase rates across your store.

Amazon DSP
Google Analytics 4

Amazon DSP + Google Analytics 4

Connect Amazon DSP impressions and clicks with GA4 sessions and conversions to build a kpi dashboard tracking how display campaigns influence website behavior, assisted conversions, and multi-touch attribution.

Amazon DSP
HubSpot

Amazon DSP + HubSpot

Connect Amazon DSP audience segments with HubSpot contacts to analyze which advertising campaigns generate the most qualified leads, shortest sales cycles, and highest deal values in your CRM.

Benefits of Filament's Amazon DSP Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Amazon DSP account

Connect your Amazon DSP account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Amazon DSP data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Amazon DSP dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Amazon DSP integration FAQ

Everything you need to know about connecting Amazon DSP with Filament and getting the most out of your data.