Apple Search Ads
Filament

Ask questions about your Apple Search Ads data

Connect Apple Search Ads to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Apple Search Ads shows you campaign impressions, taps, and installs, but understanding which keywords drive users who actually subscribe or make in-app purchases requires connecting to your mobile analytics and attribution platforms. Filament links Apple Search Ads to tools like AppsFlyer, Mixpanel, and your revenue data so you can analyze the full user journey from search term to lifetime value in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Apple Search Ads KPIs with Filament Analytics

Connect your Apple Search Ads account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Apple Search Ads metrics you can track in Filament:

Campaign Performance
Track campaign spend, impressions, taps, and installs with metrics like avgCPA, avgCPT, totalBudget, dailyBudgetAmount, and conversionRate across all your iOS app campaigns.
records:
campaignIdcampaignNametotalBudgetdailyBudgetAmountlocalSpendimpressionstapsinstallsavgCPAavgCPTconversionRatecampaignStatus
Ad Group Data
Monitor ad group performance with targetingDimensions, defaultCpcBid, localSpend, and conversion metrics to understand which audience segments drive the most valuable installs.
records:
adGroupIdadGroupNamedefaultCpcBidtargetingDimensionslocalSpendimpressionstapsinstallsconversionRateadGroupStatus
Keyword Performance
Analyze keyword-level results including bidAmount, matchType, searchTermText, and cost per tap to identify which search terms deliver the best return on ad spend.
records:
keywordIdkeywordTextbidAmountmatchTypesearchTermTextimpressionstapsavgCPTinstallskeywordStatus
Search Term Reports
See actual user search queries that triggered your ads with searchTermText, impressions, taps, and conversion data to discover new keyword opportunities and negative keyword candidates.
records:
searchTermTextsearchTermSourceimpressionstapsinstallsavgCPTconversionRate
Creative Set Performance
Evaluate creative variations with asset performance metrics, impressions, taps, and install rates to determine which app screenshots and messaging resonate with your target audience.
records:
creativeSetIdcreativeSetNameimpressionstapsinstallsconversionRatelocalSpend
Geographic Performance
Break down campaign results by countryOrRegion and adminArea to identify which markets deliver the strongest ROI and where to allocate more budget.
records:
countryOrRegionadminAreaimpressionstapsinstallslocalSpendavgCPA
Device and Demographic Data
Understand performance across deviceClass, ageRange, and gender segments to refine targeting and optimize bids for your most valuable user demographics.
records:
deviceClassageRangegenderimpressionstapsinstallsconversionRate
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Combine Apple Search Ads with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Apple Search Ads lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Apple Search Ads data gets even more powerful when combined with other tools:

Apple Search Ads
AppsFlyer

Apple Search Ads + AppsFlyer

Connect Apple Search Ads campaign data with AppsFlyer attribution and in-app events to see which keywords and ad groups drive users who complete onboarding, subscribe, or make purchases beyond the initial install.

Apple Search Ads
Mixpanel

Apple Search Ads + Mixpanel

Connect Apple Search Ads spend and keyword performance with Mixpanel user behavior to analyze which search terms attract users with the highest engagement, retention rates, and feature adoption after install.

Apple Search Ads
Amplitude

Apple Search Ads + Amplitude

Connect Apple Search Ads campaign metrics with Amplitude product analytics to understand how users acquired from different ad groups and keywords behave in your app, and which campaigns drive the most valuable long-term users.

Benefits of Filament's Apple Search Ads Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Apple Search Ads account

Connect your Apple Search Ads account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Apple Search Ads data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Apple Search Ads dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Apple Search Ads integration FAQ

Everything you need to know about connecting Apple Search Ads with Filament and getting the most out of your data.