AppLovin
Filament

Ask questions about your AppLovin data

Connect AppLovin to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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AppLovin tracks campaign performance and monetization metrics, but understanding which user acquisition campaigns drive long-term revenue or how ad creative performance correlates with in-app behavior requires connecting to your analytics and payment platforms. Filament links AppLovin data to your other tools and answers questions about campaign ROI, user quality, and cross-platform attribution in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track AppLovin KPIs with Filament Analytics

Connect your AppLovin account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

View documentation

Key AppLovin metrics you can track in Filament:

Advertiser Campaign Performance
Track campaign spend, impressions, clicks, and conversions with campaign_id, spend, impressions, clicks, conversions, and cost_per_install from the ADVERTISER_REPORT table.
records:
campaign_idspendimpressionsclicksconversionscost_per_install
Ad Creative Performance
Analyze which ad creatives drive installs and engagement with creative_id, creative_name, impressions, clicks, install_rate, and click_through_rate.
records:
creative_idcreative_nameimpressionsclicksinstall_rateclick_through_rate
Publisher Revenue Metrics
Monitor monetization performance with revenue, impressions, fill_rate, eCPM, and requests from the PUBLISHER_REPORT table.
records:
revenueimpressionsfill_rateeCPMrequests
Ad Unit Performance
Track individual ad unit effectiveness with ad_unit_id, ad_unit_name, revenue, impressions, fill_rate, and eCPM.
records:
ad_unit_idad_unit_namerevenueimpressionsfill_rateeCPM
Mediation Waterfall Data
Analyze network performance across your mediation stack with network_name, priority, fill_rate, eCPM, revenue, and impressions.
records:
network_namepriorityfill_rateeCPMrevenueimpressions
Attribution and Conversion Tracking
Measure campaign attribution and ROI with install_date, conversion_event, conversion_value, attribution_window, and campaign_id from the SKA_REPORT table.
records:
install_dateconversion_eventconversion_valueattribution_windowcampaign_id
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Combine AppLovin with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, AppLovin lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your AppLovin data gets even more powerful when combined with other tools:

AppLovin
Google Analytics 4

AppLovin + Google Analytics 4

Connect AppLovin campaign data with GA4 user behavior to see which ad creatives drive the most engaged users, longest session times, or highest conversion rates in your app or website.

AppLovin
Stripe

AppLovin + Stripe

Connect AppLovin install attribution with Stripe revenue to calculate true customer acquisition cost, lifetime value by campaign, and which ad networks deliver your most valuable paying users.

AppLovin
Mixpanel

AppLovin + Mixpanel

Connect AppLovin campaign attribution with Mixpanel event tracking to analyze which acquisition sources drive specific in-app actions, feature adoption, or retention milestones.

Benefits of Filament's AppLovin Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your AppLovin account

Connect your AppLovin account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your AppLovin data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build AppLovin dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

AppLovin integration FAQ

Everything you need to know about connecting AppLovin with Filament and getting the most out of your data.