Braze
Filament

Ask questions about your Braze data

Connect Braze to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Braze shows you campaign sends, opens, and clicks, but understanding which campaigns drive actual revenue or how email engagement affects customer lifetime value requires connecting to your payment platform, CRM, and analytics tools. Filament links your Braze campaigns to revenue data, product usage, and customer behavior across platforms, then answers questions about attribution, channel performance, and conversion patterns in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Braze KPIs with Filament Analytics

Connect your Braze account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

View documentation

Key Braze metrics you can track in Filament:

Campaign Analytics
Track campaign performance with campaign_id, name, send_count, conversion_rate, revenue_generated, and channel_type to measure which campaigns drive the most engagement and revenue.
records:
campaign_idnamesend_countconversion_raterevenue_generatedchannel_type
Canvas Workflows
Monitor multi-step journey performance with canvas_id, canvas_name, entry_count, exit_count, conversion_events, and step_performance to understand how users move through automated workflows.
records:
canvas_idcanvas_nameentry_countexit_countconversion_eventsstep_performance
Email Engagement Events
Analyze email performance with email_address, campaign_id, event_type, opens, clicks, bounces, and unsubscribes to identify which messages resonate with your audience.
records:
email_addresscampaign_idevent_typeopensclicksbouncesunsubscribes
Push Notification Events
Track push notification delivery and engagement with device_id, campaign_id, send_time, open_time, bounce_reason, and platform to optimize mobile messaging strategy.
records:
device_idcampaign_idsend_timeopen_timebounce_reasonplatform
In-App Message Events
Measure in-app message effectiveness with message_id, impression_count, click_count, user_id, and session_id to understand which messages drive action within your app.
records:
message_idimpression_countclick_countuser_idsession_id
Campaign Conversion Events
Connect campaign sends to conversion outcomes with campaign_id, conversion_behavior, user_id, conversion_time, and revenue_value to calculate true campaign ROI.
records:
campaign_idconversion_behavioruser_idconversion_timerevenue_value
Canvas Entry and Exit Events
Track user flow through Canvas journeys with canvas_id, canvas_step_id, entry_time, exit_time, user_id, and exit_reason to identify where users drop off or convert.
records:
canvas_idcanvas_step_identry_timeexit_timeuser_idexit_reason
Canvas Experiment Results
Compare Canvas variant performance with experiment_id, variant_id, entry_count, conversion_count, conversion_rate, and statistical_significance to optimize journey design.
records:
experiment_idvariant_identry_countconversion_countconversion_ratestatistical_significance
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Combine Braze with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Braze lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Braze data gets even more powerful when combined with other tools:

Braze
Stripe

Braze + Stripe

Connect Braze campaign conversions with Stripe payment data to see which email campaigns, push notifications, or Canvas workflows drive the most revenue and identify your highest-value customer segments.

Braze
Google Analytics 4

Braze + Google Analytics 4

Connect Braze engagement events with GA4 session data to understand how email opens and push notifications affect website behavior, which campaigns drive the most engaged traffic, and where users drop off after clicking through.

Braze
Shopify

Braze + Shopify

Connect Braze campaigns with Shopify order data to track which marketing messages drive purchases, calculate true campaign ROI including product mix and order value, and identify which customer segments respond best to different channels.

Benefits of Filament's Braze Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Braze account

Connect your Braze account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Braze data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Braze dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Braze integration FAQ

Everything you need to know about connecting Braze with Filament and getting the most out of your data.