Drift
Filament

Ask questions about your Drift data

Connect Drift to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Drift shows you conversation volumes and response times, but understanding which chat interactions actually drive revenue or how playbook performance compares across different traffic sources requires connecting to your CRM and analytics tools. Filament links Drift conversations to your sales pipeline and marketing data, letting you explore attribution, conversion patterns, and team performance through plain English questions instead of manual reporting.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Drift KPIs with Filament Analytics

Connect your Drift account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

View documentation

Key Drift metrics you can track in Filament:

Conversations
Track chat and messaging activity with conversation_id, status, created_at, participant details, response times, and assignment information to analyze engagement patterns and sales team performance.
records:
conversation_idstatuscreated_atparticipant_countfirst_response_timeassigned_to
Contacts
Access lead and customer information with contact_id, email, name, all custom attributes, engagement scores, and conversation history to segment audiences and track relationship development.
records:
contact_idemailnamecustom_attributesengagement_scorelast_contacted
Accounts
Analyze company and organization data with account_id, company name, domain, industry, employee count, and revenue to understand which business segments engage most with your sales team.
records:
account_idcompany_namedomainindustryemployee_countannual_revenue
Playbooks
Review automated workflow configurations with playbook_id, name, trigger conditions, conversion rates, and performance metrics to optimize sales acceleration strategies.
records:
playbook_idnametrigger_typeconversion_ratetotal_conversationsstatus
Messages
Examine individual message content with message_id, conversation_id, author details, timestamp, message body, and sentiment to understand conversation quality and customer intent.
records:
message_idconversation_idauthor_idcreated_atbodyauthor_type
Users
Track sales team member activity with user_id, name, email, role, conversation assignments, and response metrics to measure individual performance and workload distribution.
records:
user_idnameemailroleactive_conversationsaverage_response_time
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Combine Drift with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Drift lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Drift data gets even more powerful when combined with other tools:

Drift
Salesforce

Drift + Salesforce

Connect Drift conversations with Salesforce opportunities to see which chat interactions move deals forward, how response times affect close rates, and which playbooks generate the most qualified pipeline for your sales team.

Drift
Google Analytics 4

Drift + Google Analytics 4

Connect Drift chat engagement with GA4 session data to understand which traffic sources generate the most conversations, how website behavior predicts chat likelihood, and which pages drive the highest quality sales interactions.

Drift
HubSpot

Drift + HubSpot

Connect Drift conversations with HubSpot contacts and deals to track how chat engagement influences lifecycle stage progression, which playbooks accelerate deal velocity, and how sales team chat performance impacts revenue targets.

Benefits of Filament's Drift Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Drift account

Connect your Drift account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Drift data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Drift dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Drift integration FAQ

Everything you need to know about connecting Drift with Filament and getting the most out of your data.