Fillout
Filament

Ask questions about your Fillout data

Connect Fillout to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

Sign up freeBook a demo
Free 14-day trial
No credit card required
Setup in minutes

Fillout captures form submissions and response data, but connecting those leads to actual revenue or campaign performance means switching between your CRM, analytics platform, and payment tools. Filament links Fillout submissions to your marketing and sales data so you can analyze conversion rates, lead quality, and campaign ROI in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Fillout KPIs with Filament Analytics

Connect your Fillout account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

View documentation

Key Fillout metrics you can track in Filament:

Form Submissions
Track every form response with submission_id, created_at, form_id, user_email, and response_values. See which forms drive the most conversions and when submissions peak.
records:
submission_idcreated_atform_iduser_emailresponse_values
Form Configuration
Monitor form structure with form_id, form_name, field_definitions, settings, and status. Understand which form designs and field combinations perform best.
records:
form_idform_namefield_definitionssettingsstatus
Form Metadata
Access form properties with form_id, created_date, last_modified, owner_id, and workspace_id. Track form lifecycle and ownership across teams.
records:
form_idcreated_datelast_modifiedowner_idworkspace_id
Response Values
Analyze individual field responses with field_id, field_type, question_text, answer_value, and submission_id. Identify patterns in how users answer specific questions.
records:
field_idfield_typequestion_textanswer_valuesubmission_id
User Information
Track respondent details with user_email, user_name, ip_address, device_type, and referrer_url. Understand who submits forms and where they come from.
records:
user_emailuser_nameip_addressdevice_typereferrer_url
Submission Timestamps
Monitor timing patterns with submission_date, submission_time, completion_duration, started_at, and completed_at. See when forms get abandoned and how long completion takes.
records:
submission_datesubmission_timecompletion_durationstarted_atcompleted_at
Filament Pixel Logo

Combine Fillout with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Fillout lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Fillout data gets even more powerful when combined with other tools:

Fillout
HubSpot

Fillout + HubSpot

Connect Fillout form submissions with HubSpot contact records and deal stages to see which forms generate the most qualified leads and track conversion rates from submission to closed deal.

Fillout
Google Ads

Fillout + Google Ads

Connect Fillout submission timestamps with Google Ads campaign data to see which ad groups and keywords drive the most form completions and calculate cost per lead across campaigns.

Fillout
Stripe

Fillout + Stripe

Connect Fillout form submissions with Stripe customer records and payment data to track which forms drive the most revenue and identify your highest-value lead sources.

Benefits of Filament's Fillout Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Fillout account

Connect your Fillout account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Fillout data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Fillout dashboards in minutes

Get tailored insights instantly and share them with your team.

Filament Pixel Logo

Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Fillout integration FAQ

Everything you need to know about connecting Fillout with Filament and getting the most out of your data.