Ask questions about your Formstack data
Connect Formstack to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.
Formstack shows you completion rates and submission volumes, but understanding which forms drive actual revenue or qualified leads requires connecting to your CRM and payment systems. Filament links Formstack submission data with your sales and marketing tools so you can analyze form performance, abandonment patterns, and conversion impact in plain English.
Track Formstack KPIs with Filament Analytics
Connect your Formstack account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.
View documentationKey Formstack metrics you can track in Filament:
Combine Formstack with other data sources
Your business runs on more than one app, and your analytics should too. With Filament, Formstack lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.
Your Formstack data gets even more powerful when combined with other tools:
Formstack + Salesforce
Connect Formstack submissions with Salesforce leads and opportunities to see which forms generate qualified pipeline, measure lead quality by form type, and track time from submission to closed deal.
Formstack + HubSpot
Connect Formstack form data with HubSpot contacts and deals to analyze which forms drive the highest conversion rates, identify abandonment points that correlate with lost opportunities, and measure form performance across campaigns.
Formstack + Google Analytics 4
Connect Formstack submissions with GA4 session data to see which traffic sources generate the most form completions, analyze abandonment rates by referral channel, and measure time from first visit to submission.
Benefits of Filament's Formstack Integration
Ask in plain English
Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.
No setup
Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.
Gets smarter over time
Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.
How it works
Step 1: Connect your Formstack account
Connect your Formstack account to Filament and get instant access to your data. No technical setup required.
Step 2: Ask questions about your Formstack data
Start asking questions like "Which campaigns drive the most qualified leads?"
Step 3: Build Formstack dashboards in minutes
Get tailored insights instantly and share them with your team.
Better business decisions with AI Analytics
How to get more from your data
Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.
With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.
Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:
- Which campaigns and channels actually drive revenue growth?
- How does user engagement translate into pipeline or sales performance?
- Where are we losing efficiency between acquisition, retention, and finance?
By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.
Enterprise-grade security
Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.
Learn more about securityFormstack integration FAQ
Everything you need to know about connecting Formstack with Filament and getting the most out of your data.