G2
Filament

Ask questions about your G2 data

Connect G2 to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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G2 shows you reviews and category rankings, but understanding how marketplace performance affects your pipeline or which customer feedback themes correlate with churn requires connecting to your CRM and product data. Filament links G2 reviews, ratings, and rankings to your sales and customer tools so you can analyze review sentiment, buyer intent signals, and competitive positioning without manual exports.

Metrics dashboard
Finance dashboard
SEO dashboard

Track G2 KPIs with Filament Analytics

Connect your G2 account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

View documentation

Key G2 metrics you can track in Filament:

PRODUCT
Track your software listings and marketplace performance with product name, category rankings, review counts, and rating scores.
records:
product_idproduct_namecategory_idaverage_ratingreview_count
CATEGORY
Monitor your position in marketplace categories with category name, ranking position, competitor counts, and category performance metrics.
records:
category_idcategory_nameranking_positiontotal_productscategory_type
SURVEY_RESPONSE
Analyze customer reviews and ratings from the last 3 months with response date, overall rating, likelihood to recommend, and reviewer details.
records:
response_idresponse_dateoverall_ratinglikelihood_to_recommendreviewer_company_size
ANSWER
Examine detailed review feedback with comment text, answer values, question references, and secondary response data from customer surveys.
records:
answer_idquestion_idanswer_textanswer_valuesecondary_answer
QUESTION
Understand survey structure and review questions with question text, question type, related questions, and response requirements.
records:
question_idquestion_textquestion_typerelated_question_idis_required
RESOURCE_SUBSCRIPTION
Track product subscription status and marketplace presence with subscription type, start date, end date, and product associations.
records:
subscription_idproduct_idsubscription_typestart_dateend_date
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Combine G2 with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, G2 lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your G2 data gets even more powerful when combined with other tools:

G2
Salesforce

G2 + Salesforce

Connect G2 review sentiment and category rankings with Salesforce opportunity data to see how marketplace performance affects deal velocity, win rates, and pipeline value across different buyer segments.

G2
HubSpot

G2 + HubSpot

Connect G2 reviews and ratings with HubSpot contact activity to identify which prospects research you on G2, how review sentiment correlates with conversion rates, and which feedback themes appear in high-value deals.

G2
Mixpanel

G2 + Mixpanel

Connect G2 survey responses with Mixpanel product usage to see how customer feedback aligns with actual feature adoption, which review complaints match product behavior, and how satisfied users engage differently.

Benefits of Filament's G2 Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your G2 account

Connect your G2 account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your G2 data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build G2 dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

G2 integration FAQ

Everything you need to know about connecting G2 with Filament and getting the most out of your data.