Gong
Filament

Ask questions about your Gong data

Connect Gong to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Gong records your sales calls and tracks conversation topics, but understanding which talk tracks actually drive revenue requires connecting call data to your CRM pipeline and closed deals. Filament links Gong conversations to Salesforce opportunities, HubSpot deals, and marketing touchpoints so you can analyze what separates winning reps from the rest.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Gong KPIs with Filament Analytics

Connect your Gong account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Gong metrics you can track in Filament:

Calls
Track every sales conversation with call_duration, participant_count, direction, disposition, and scheduled_at. See which calls convert to opportunities and which topics appear in winning deals.
records:
call_idcall_durationparticipant_countdirectiondispositionscheduled_atprimary_user_id
Call Transcripts
Analyze conversation content with speaker_id, transcript_text, start_time, and topic_tags. Identify which talk tracks and objection handling patterns correlate with closed revenue.
records:
transcript_idcall_idspeaker_idtranscript_textstart_timetopic_tags
Call Topics
Track conversation themes with topic_name, keyword_count, mention_frequency, and sentiment_score. See which product features or pain points appear most in your pipeline.
records:
topic_idcall_idtopic_namekeyword_countmention_frequencysentiment_score
Users
Monitor your sales team with user_id, role, team_assignment, active_status, and call_count. Compare rep performance across different customer segments and deal sizes.
records:
user_idemailroleteam_idactive_statuscreated_date
Scorecards
Measure coaching effectiveness with scorecard_id, evaluation_score, reviewer_id, completed_at, and category_ratings. Connect coaching data to quota attainment and win rates.
records:
scorecard_idcall_idevaluation_scorereviewer_idcompleted_atcategory_ratings
User Stats
Track rep activity with total_calls, average_talk_time, interaction_rate, and calls_per_week. Identify which activity levels and behaviors predict pipeline generation.
records:
user_idtotal_callsaverage_talk_timeinteraction_ratecalls_per_weekperiod
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Combine Gong with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Gong lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Gong data gets even more powerful when combined with other tools:

Gong
Salesforce

Gong + Salesforce

Connect Gong call transcripts and topics with Salesforce opportunity data to see which conversation themes appear in won deals. Track how coaching scores correlate with quota attainment and pipeline velocity across your sales team.

Gong
HubSpot

Gong + HubSpot

Connect Gong call activity with HubSpot deal stages to analyze which reps move opportunities fastest through your pipeline. See how talk time, interaction rates, and specific topics correlate with conversion rates at each stage.

Gong
Outreach

Gong + Outreach

Connect Gong conversation data with Outreach sequence performance to see which email cadences generate the most productive sales calls. Track how call quality and topics vary based on how prospects entered your pipeline.

Benefits of Filament's Gong Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Gong account

Connect your Gong account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Gong data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Gong dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Gong integration FAQ

Everything you need to know about connecting Gong with Filament and getting the most out of your data.