Google Ad Manager
Filament

Ask questions about your Google Ad Manager data

Connect Google Ad Manager to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Google Ad Manager shows you impressions and fill rates, but understanding which inventory drives the most valuable audiences or how ad performance affects user engagement requires connecting to your analytics and audience data. Filament links Google Ad Manager to your other tools and answers questions about revenue optimization, inventory performance, and audience behavior in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Google Ad Manager KPIs with Filament Analytics

Connect your Google Ad Manager account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Google Ad Manager metrics you can track in Filament:

Ad Units
Track your inventory structure and targeting setup with ad unit hierarchy, placement paths, targeting criteria, and size specifications.
records:
adUnitIdnameparentPathtargetWindowadUnitSizestargetPlatform
Orders
Monitor advertiser campaigns and budget allocation with order details, advertiser information, trafficking status, and delivery pacing.
records:
orderIdnameadvertiserIdtotalBudgetstartDateTimeendDateTimestatus
Line Items
Analyze campaign delivery and targeting with line item goals, priority settings, creative rotation, targeting rules, and pacing metrics.
records:
lineItemIdorderIdlineItemTypecostTypedeliveryRateTypetargetingpriority
Creatives
Track creative assets and specifications with creative dimensions, file types, click-through URLs, and trafficking labels.
records:
creativeIdnameadvertiserIdsizepreviewUrlcreativeType
Line Item Creative Associations
See which creatives serve in which campaigns with association status, rotation weights, and delivery tracking.
records:
lineItemIdcreativeIdstatusstartDateTimeendDateTime
Custom Targeting
Understand your targeting taxonomy with custom key-value pairs, targeting hierarchies, and audience segmentation rules.
records:
customTargetingKeyIdnamedisplayNametypecustomTargetingValueId
Placements
Group and analyze inventory bundles with placement definitions, included ad units, and targeting configurations.
records:
placementIdnamedescriptiontargetedAdUnitIdsstatus
Performance Reports
Measure ad delivery and revenue with impressions, clicks, fill rates, CPM, revenue by line item, and inventory utilization metrics.
records:
lineItemIdimpressionsclicksctrrevenuefillRate
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Combine Google Ad Manager with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Google Ad Manager lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Google Ad Manager data gets even more powerful when combined with other tools:

Google Ad Manager
Google Analytics 4

Google Ad Manager + Google Analytics 4

Connect Google Ad Manager ad unit performance with GA4 session data to see how ad placements affect user engagement, bounce rates, and conversion paths across your properties.

Google Ad Manager
Google Sheets

Google Ad Manager + Google Sheets

Connect Google Ad Manager line item delivery with Google Sheets budget trackers to build a kpi dashboard showing pacing, fill rates, and revenue against your sales forecasts.

Google Ad Manager
Salesforce

Google Ad Manager + Salesforce

Connect Google Ad Manager order data with Salesforce opportunities to track which advertiser relationships deliver the highest revenue and identify upsell opportunities based on campaign performance.

Benefits of Filament's Google Ad Manager Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Google Ad Manager account

Connect your Google Ad Manager account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Google Ad Manager data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Google Ad Manager dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Google Ad Manager integration FAQ

Everything you need to know about connecting Google Ad Manager with Filament and getting the most out of your data.