Google Business Profile
Filament

Ask questions about your Google Business Profile data

Connect Google Business Profile to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Google Business Profile shows you search impressions and customer actions per location, but understanding which locations drive actual revenue or how review ratings affect conversion rates means connecting to your payment platform and CRM. Filament links Google Business Profile data to your other business tools and answers questions about location performance, review impact, and local search ROI in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Google Business Profile KPIs with Filament Analytics

Connect your Google Business Profile account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Google Business Profile metrics you can track in Filament:

Location Information
Track business location details including name, address, phone_number, primary_category, and service_area to analyze multi-location performance and service coverage.
records:
location_nameaddressphone_numberprimary_categoryservice_area
Operating Hours
Monitor regular hours, special_hours, and holiday_schedules across locations to understand how timing affects customer actions and search visibility.
records:
regular_hoursspecial_hoursholiday_scheduleslocation_id
Customer Reviews
Access review_text, star_rating, create_time, and reviewer_display_name to track reputation trends and response patterns across your locations.
records:
review_textstar_ratingcreate_timereviewer_display_namereview_reply
Review Responses
Track review_reply, reply_timestamp, and response_status to measure how quickly you respond to customer feedback and which replies drive engagement.
records:
review_replyreply_timestampresponse_statusreview_id
Search Query Data
Analyze search_query, impression_count, and query_type to see exactly how customers find your business and which search terms drive the most visibility.
records:
search_queryimpression_countquery_typelocation_id
Customer Actions
Monitor website_clicks, phone_calls, direction_requests, and booking_actions to track how local search visibility converts to actual customer engagement.
records:
website_clicksphone_callsdirection_requestsbooking_actionsaction_timestamp
Performance Metrics
Track search_impressions, map_views, and profile_views across locations to understand local search performance and identify high-performing areas.
records:
search_impressionsmap_viewsprofile_viewslocation_idmetric_date
Location Attributes
Access business_attributes, accessibility_options, and amenities to see how location features affect customer actions and search rankings.
records:
business_attributesaccessibility_optionsamenitieslocation_id
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Combine Google Business Profile with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Google Business Profile lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Google Business Profile data gets even more powerful when combined with other tools:

Google Business Profile
Google Analytics 4

Google Business Profile + Google Analytics 4

Connect Google Business Profile customer actions with GA4 session data to see which local search queries drive the most engaged website visitors and which locations send the highest-converting traffic.

Google Business Profile
CallRail

Google Business Profile + CallRail

Connect Google Business Profile phone call data with CallRail conversation tracking to analyze which locations and search queries generate the most valuable phone leads and how call quality varies by area.

Google Business Profile
Birdeye

Google Business Profile + Birdeye

Connect Google Business Profile reviews with Birdeye reputation data to track review sentiment across all platforms, see which locations need response attention, and measure how review volume affects search visibility.

Benefits of Filament's Google Business Profile Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Google Business Profile account

Connect your Google Business Profile account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Google Business Profile data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Google Business Profile dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Google Business Profile integration FAQ

Everything you need to know about connecting Google Business Profile with Filament and getting the most out of your data.