Google Search Ads 360
Filament

Ask questions about your Google Search Ads 360 data

Connect Google Search Ads 360 to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Search Ads 360 tracks campaign performance across search engines, but understanding which campaigns drive actual revenue or comparing cost per acquisition across your entire marketing mix requires connecting to your CRM, analytics, and payment tools. Filament links Search Ads 360 to your other platforms and answers questions about attribution, customer lifetime value, and cross-channel performance in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Google Search Ads 360 KPIs with Filament Analytics

Connect your Google Search Ads 360 account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Google Search Ads 360 metrics you can track in Filament:

Campaign Performance
Track search campaign results across engines with impressions, clicks, cost, conversions, and revenue metrics. See campaign status, budget pacing, and daily spend patterns.
records:
impressionsclickscostconversionsrevenuecampaign_statusbudget
Ad Group Metrics
Monitor ad group performance with click-through rates, average cost per click, conversion rates, and quality scores. Compare ad group configurations and bidding strategies.
records:
ad_group_namectravg_cpcconversion_ratequality_scorebid_strategy
Keyword Performance
Analyze keyword-level data including bids, match types, search impression share, and position metrics. Track which keywords drive conversions and revenue.
records:
keyword_textmatch_typebid_amountavg_positionsearch_impression_sharecost_per_conversion
Search Query Reports
Review actual search terms that triggered your ads with query text, match type, and performance metrics. Identify new keyword opportunities and negative keyword candidates.
records:
search_termmatched_keywordquery_match_typeimpressionsclicksconversions
Conversion Tracking
Monitor conversion events with Floodlight activity data, revenue attribution, and conversion paths. Track both click-through and view-through conversions.
records:
floodlight_activityconversion_nameconversion_valueconversion_typeattribution_modelconversion_date
Budget Allocation
Track campaign budget settings, daily spend, and pacing data. Monitor budget utilization rates and spending patterns across campaigns and engines.
records:
budget_amountbudget_typedaily_spendbudget_utilizationbudget_periodspend_rate
Engine Performance
Compare performance across search engines with engine-specific metrics, bid adjustments, and market share data. Analyze which engines deliver the best return on ad spend.
records:
engine_nameengine_account_idengine_impressionsengine_clicksengine_conversionsbid_adjustment
Device and Geography
Break down campaign performance by device type, location, and demographic segments. Track mobile versus desktop conversion rates and geographic bid modifiers.
records:
device_typelocationbid_modifierdevice_conversionsgeographic_performancedemographic_segment
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Combine Google Search Ads 360 with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Google Search Ads 360 lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Google Search Ads 360 data gets even more powerful when combined with other tools:

Google Search Ads 360
Google Analytics 4

Google Search Ads 360 + Google Analytics 4

Connect Search Ads 360 campaign data with GA4 session and conversion tracking to build a kpi dashboard showing which search campaigns drive the highest quality traffic and longest session durations.

Google Search Ads 360
Salesforce

Google Search Ads 360 + Salesforce

Connect Search Ads 360 ad spend with Salesforce opportunity and revenue data to see which search keywords and campaigns generate qualified leads that actually close into customers.

Google Search Ads 360
HubSpot

Google Search Ads 360 + HubSpot

Connect Search Ads 360 click and conversion data with HubSpot contact lifecycle stages to track how search campaigns move prospects through your funnel and calculate true cost per customer.

Benefits of Filament's Google Search Ads 360 Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Google Search Ads 360 account

Connect your Google Search Ads 360 account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Google Search Ads 360 data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Google Search Ads 360 dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Google Search Ads 360 integration FAQ

Everything you need to know about connecting Google Search Ads 360 with Filament and getting the most out of your data.