Insightly
Filament

Ask questions about your Insightly data

Connect Insightly to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Setup in minutes

Insightly tracks your sales pipeline and customer relationships, but understanding which marketing channels drive your highest-value deals requires connecting CRM data to ad platforms and analytics tools. Filament links Insightly opportunities, contacts, and lead sources to your marketing stack and answers questions about attribution, conversion rates, and revenue by channel in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Insightly KPIs with Filament Analytics

Connect your Insightly account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

View documentation

Key Insightly metrics you can track in Filament:

CONTACT
Track individual contacts with contact details, communication history, and relationship hierarchies to analyze engagement patterns and conversion paths.
records:
CONTACT_IDFIRST_NAMELAST_NAMEEMAIL_ADDRESSORGANISATION_IDDATE_CREATED_UTCLEAD_SOURCE
ORGANISATION
Monitor company accounts with organization hierarchies, industry classifications, and relationship data to segment by company size and track account health.
records:
ORGANISATION_IDORGANISATION_NAMEINDUSTRYEMPLOYEE_COUNTANNUAL_REVENUEDATE_CREATED_UTC
OPPORTUNITY
Track sales pipeline with deal stages, forecast values, and close dates to calculate win rates and identify bottlenecks in your sales process.
records:
OPPORTUNITY_IDOPPORTUNITY_NAMEOPPORTUNITY_STATEBID_AMOUNTFORECAST_CLOSE_DATEPROBABILITYPIPELINE_ID
LEAD
Monitor potential customers with lead sources, status tracking, and conversion timestamps to measure which channels generate qualified prospects.
records:
LEAD_IDFIRST_NAMELAST_NAMELEAD_SOURCELEAD_STATUSCONVERTEDDATE_CREATED_UTC
OPPORTUNITY_ITEM
Analyze line item details within deals including product breakdowns, quantities, and pricing to understand which offerings drive revenue.
records:
OPPORTUNITY_ITEM_IDOPPORTUNITY_IDPRODUCT_IDUNIT_PRICEQUANTITYTOTAL_PRICE
QUOTE
Track quote generation and acceptance with quote values, expiration dates, and approval status to measure sales cycle efficiency and quote-to-close rates.
records:
QUOTE_IDOPPORTUNITY_IDQUOTE_NAMETOTAL_PRICEEXPIRY_DATESTATUSDATE_CREATED_UTC
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Combine Insightly with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Insightly lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Insightly data gets even more powerful when combined with other tools:

Insightly
Google Ads

Insightly + Google Ads

Connect Insightly opportunities with Google Ads campaigns to see which keywords and ad groups generate leads that actually close, not just convert on your website.

Insightly
HubSpot

Insightly + HubSpot

Connect Insightly pipeline data with HubSpot marketing automation to track how email campaigns and content engagement affect deal velocity and close rates.

Insightly
Xero

Insightly + Xero

Connect Insightly opportunities with Xero invoices to compare forecast revenue against actual payments and identify gaps in your sales-to-billing process.

Benefits of Filament's Insightly Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Insightly account

Connect your Insightly account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Insightly data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Insightly dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Insightly integration FAQ

Everything you need to know about connecting Insightly with Filament and getting the most out of your data.