Integral Ad Science
Filament

Ask questions about your Integral Ad Science data

Connect Integral Ad Science to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Integral Ad Science tracks viewability and brand safety for your campaigns, but understanding which placements deliver quality impressions that actually convert requires connecting verification data to your ad platforms and analytics. Filament links Integral Ad Science to your advertising tools so you can explore how viewability rates, invalid traffic, and brand safety scores relate to campaign performance and business outcomes.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Integral Ad Science KPIs with Filament Analytics

Connect your Integral Ad Science account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Integral Ad Science metrics you can track in Filament:

Ad Verification Metrics
Track viewability performance and brand safety across campaigns with viewability_rate, measurable_impressions, viewable_impressions, invalid_traffic_rate, and brand_safety_score.
records:
viewability_ratemeasurable_impressionsviewable_impressionsinvalid_traffic_ratebrand_safety_score
Campaign Performance Data
Monitor ad delivery and quality metrics with total_impressions, served_impressions, campaign_id, placement_id, quality_score, and delivery_status.
records:
total_impressionsserved_impressionscampaign_idplacement_idquality_scoredelivery_status
Brand Safety Violations
Identify brand risk incidents with violation_type, risk_level, violation_count, content_category, and flagged_url.
records:
violation_typerisk_levelviolation_countcontent_categoryflagged_url
Invalid Traffic Detection
Analyze fraud patterns and suspicious activity with ivt_type, fraud_score, suspicious_impressions, bot_traffic_rate, and detection_method.
records:
ivt_typefraud_scoresuspicious_impressionsbot_traffic_ratedetection_method
Geographic Performance
Break down verification metrics by location with country_code, region, city, geo_viewability_rate, and geo_invalid_traffic_rate.
records:
country_coderegioncitygeo_viewability_rategeo_invalid_traffic_rate
Device-Level Metrics
Compare quality across devices with device_type, operating_system, browser, device_viewability_rate, and device_fraud_rate.
records:
device_typeoperating_systembrowserdevice_viewability_ratedevice_fraud_rate
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Combine Integral Ad Science with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Integral Ad Science lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Integral Ad Science data gets even more powerful when combined with other tools:

Integral Ad Science
Google Ads

Integral Ad Science + Google Ads

Connect Integral Ad Science verification metrics with Google Ads campaign data to see which campaigns have high viewability rates and low invalid traffic alongside actual spend and conversions.

Integral Ad Science
Facebook Ads

Integral Ad Science + Facebook Ads

Connect Integral Ad Science brand safety scores with Facebook Ads performance to identify which placements deliver quality impressions and which campaigns need verification adjustments.

Integral Ad Science
Google Analytics 4

Integral Ad Science + Google Analytics 4

Connect Integral Ad Science viewability data with Google Analytics 4 sessions and conversions to see whether high-viewability campaigns actually drive more engaged visitors and better business outcomes.

Benefits of Filament's Integral Ad Science Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Integral Ad Science account

Connect your Integral Ad Science account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Integral Ad Science data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Integral Ad Science dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Integral Ad Science integration FAQ

Everything you need to know about connecting Integral Ad Science with Filament and getting the most out of your data.