Iterable
Filament

Ask questions about your Iterable data

Connect Iterable to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Iterable tracks campaign sends, opens, and clicks, but connecting those interactions to revenue, product usage, or customer lifetime value means working across multiple platforms. Filament links your Iterable campaigns to your CRM, analytics tools, and payment data so you can analyze attribution, channel performance, and conversion patterns in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Iterable KPIs with Filament Analytics

Connect your Iterable account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

View documentation

Key Iterable metrics you can track in Filament:

Campaigns
Track campaign performance with campaign_id, name, type, send_size, unique_click_rate, unique_open_rate, bounce_rate, and unsubscribe_rate to analyze which messages drive engagement.
records:
campaign_idnametypesend_sizeunique_click_rateunique_open_ratebounce_rate
User Profiles
Access subscriber data with email, user_id, signup_date, signup_source, email_list_ids, and custom profile fields to understand audience segments and growth patterns.
records:
emailuser_idsignup_datesignup_sourceemail_list_ids
Events
Track user actions with event_name, email, created_at, campaign_id, and custom event properties to see how subscribers interact with campaigns and your product.
records:
event_nameemailcreated_atcampaign_iddata_fields
Message Interactions
Monitor email engagement with message_id, email, event_type, created_at, campaign_id, and user_agent to understand delivery, opens, clicks, and conversions.
records:
message_idemailevent_typecreated_atcampaign_id
Lists
Manage audience segments with list_id, name, list_type, size, created_at, and growth_rate to track how your subscriber base evolves across channels.
records:
list_idnamelist_typesizecreated_at
Channels
Analyze performance across email, push, SMS, and in-app channels with channel_id, channel_type, message_medium, and delivery metrics to optimize your messaging mix.
records:
channel_idchannel_typemessage_mediummessaging_channel_id
User Device History
Track device data with device_id, platform, app_version, last_seen_at, and push_token to understand how subscribers access your content across mobile and web.
records:
device_idplatformapp_versionlast_seen_atpush_token
Campaign Suppression Lists
Monitor exclusions with suppression_list_id, campaign_id, list_id, and suppression_reason to understand which segments are filtered from specific campaigns.
records:
suppression_list_idcampaign_idlist_idsuppression_reason
User Unsubscribe History
Track opt-outs with email, unsubscribed_channel_ids, unsubscribed_message_type_ids, created_at, and campaign_id to identify patterns in subscriber churn.
records:
emailunsubscribed_channel_idsunsubscribed_message_type_idscreated_atcampaign_id
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Combine Iterable with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Iterable lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Iterable data gets even more powerful when combined with other tools:

Iterable
Stripe

Iterable + Stripe

Connect Iterable campaign interactions with Stripe revenue data to see which email campaigns, push notifications, and SMS messages drive the highest-value customers and repeat purchases.

Iterable
Google Analytics 4

Iterable + Google Analytics 4

Connect Iterable message events with GA4 sessions and conversions to track how email campaigns and push notifications influence website behavior and goal completions across your business intelligence dashboard.

Iterable
Mixpanel

Iterable + Mixpanel

Connect Iterable campaigns with Mixpanel product events to understand how marketing messages affect feature adoption, user activation, and retention across your kpi dashboard.

Benefits of Filament's Iterable Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Iterable account

Connect your Iterable account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Iterable data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Iterable dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Iterable integration FAQ

Everything you need to know about connecting Iterable with Filament and getting the most out of your data.