Ask questions about your Lob data
Connect Lob to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.
Lob tracks your direct mail delivery and campaign performance, but understanding which mailings drive actual revenue or customer retention requires connecting to your CRM and payment data. Filament links Lob campaigns to your sales and marketing tools so you can analyze attribution, cost per acquisition, and campaign ROI without manual exports.
Track Lob KPIs with Filament Analytics
Connect your Lob account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.
View documentationKey Lob metrics you can track in Filament:
Combine Lob with other data sources
Your business runs on more than one app, and your analytics should too. With Filament, Lob lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.
Your Lob data gets even more powerful when combined with other tools:
Lob + Salesforce
Connect Lob delivery data with Salesforce opportunities and contacts to see which direct mail campaigns generate pipeline, track response rates by customer segment, and measure how postcard or letter campaigns affect deal velocity.
Lob + Stripe
Connect Lob campaign sends with Stripe transactions to calculate direct mail ROI, identify which postcard designs drive purchases, and track customer lifetime value by mail type for better budget allocation.
Lob + HubSpot
Connect Lob mailings with HubSpot contacts and deals to build a kpi dashboard tracking direct mail attribution, measure how letters and postcards complement email campaigns, and analyze which customer segments respond best to physical mail.
Benefits of Filament's Lob Integration
Ask in plain English
Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.
No setup
Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.
Gets smarter over time
Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.
How it works
Step 1: Connect your Lob account
Connect your Lob account to Filament and get instant access to your data. No technical setup required.
Step 2: Ask questions about your Lob data
Start asking questions like "Which campaigns drive the most qualified leads?"
Step 3: Build Lob dashboards in minutes
Get tailored insights instantly and share them with your team.
Better business decisions with AI Analytics
How to get more from your data
Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.
With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.
Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:
- Which campaigns and channels actually drive revenue growth?
- How does user engagement translate into pipeline or sales performance?
- Where are we losing efficiency between acquisition, retention, and finance?
By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.
Enterprise-grade security
Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.
Learn more about securityLob integration FAQ
Everything you need to know about connecting Lob with Filament and getting the most out of your data.