Ask questions about your Microsoft Advertising data
Connect Microsoft Advertising to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.
Microsoft Advertising tracks your campaign performance and keyword data, but understanding which search campaigns drive actual revenue or how Bing traffic compares to other channels requires connecting to your CRM, analytics, and payment platforms. Filament links Microsoft Advertising to your other tools and answers questions about attribution, customer value, and cross-channel performance in plain English.
Track Microsoft Advertising KPIs with Filament Analytics
Connect your Microsoft Advertising account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.
View documentationKey Microsoft Advertising metrics you can track in Filament:
Combine Microsoft Advertising with other data sources
Your business runs on more than one app, and your analytics should too. With Filament, Microsoft Advertising lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.
Your Microsoft Advertising data gets even more powerful when combined with other tools:
Microsoft Advertising + Google Analytics 4
Connect Microsoft Advertising campaign data with GA4 session and conversion tracking to see how Bing search traffic compares to other channels and which campaigns drive the most engaged visitors.
Microsoft Advertising + HubSpot
Connect Microsoft Advertising conversions with HubSpot contact and deal data to track which search campaigns generate qualified leads and how Bing traffic moves through your sales pipeline.
Microsoft Advertising + Shopify
Connect Microsoft Advertising spend with Shopify order and customer data to calculate return on ad spend, identify which search campaigns drive the highest order values, and track customer acquisition costs.
Benefits of Filament's Microsoft Advertising Integration
Ask in plain English
Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.
No setup
Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.
Gets smarter over time
Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.
How it works
Step 1: Connect your Microsoft Advertising account
Connect your Microsoft Advertising account to Filament and get instant access to your data. No technical setup required.
Step 2: Ask questions about your Microsoft Advertising data
Start asking questions like "Which campaigns drive the most qualified leads?"
Step 3: Build Microsoft Advertising dashboards in minutes
Get tailored insights instantly and share them with your team.
Better business decisions with AI Analytics
How to get more from your data
Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.
With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.
Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:
- Which campaigns and channels actually drive revenue growth?
- How does user engagement translate into pipeline or sales performance?
- Where are we losing efficiency between acquisition, retention, and finance?
By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.
Enterprise-grade security
Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.
Learn more about securityMicrosoft Advertising integration FAQ
Everything you need to know about connecting Microsoft Advertising with Filament and getting the most out of your data.