ON24
Filament

Ask questions about your ON24 data

Connect ON24 to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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ON24 tracks webinar registrations and attendance, but understanding which events drive pipeline or how engagement scores correlate with customer conversions requires connecting to your CRM and revenue tools. Filament links ON24 to Salesforce, HubSpot, Stripe, and your marketing platforms so you can analyze lead quality, conversion rates, and event ROI in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track ON24 KPIs with Filament Analytics

Connect your ON24 account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key ON24 metrics you can track in Filament:

events
Track webinar and virtual event performance with event_id, event_name, event_date, event_type, event_status, and registration_count.
records:
event_idevent_nameevent_dateevent_typeevent_statusregistration_count
registrants
Analyze registration patterns with registrant_id, event_id, registration_timestamp, email, company, and job_title.
records:
registrant_idevent_idregistration_timestampemailcompanyjob_title
attendees
Measure engagement with attendee_id, event_id, attendance_duration, engagement_score, session_start_time, and drop_off_point.
records:
attendee_idevent_idattendance_durationengagement_scoresession_start_timedrop_off_point
leads
Track lead quality with lead_id, event_id, qualification_score, engagement_indicators, contact_info, and lead_status.
records:
lead_idevent_idqualification_scoreengagement_indicatorslead_status
presenters
Monitor speaker performance with presenter_id, event_id, presenter_name, session_count, and engagement_metrics.
records:
presenter_idevent_idpresenter_namesession_count
engagement_metrics
Analyze attendee behavior with metric_id, event_id, attendee_id, interaction_type, timestamp, and engagement_value.
records:
metric_idevent_idattendee_idinteraction_typeengagement_value
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Combine ON24 with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, ON24 lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your ON24 data gets even more powerful when combined with other tools:

ON24
Salesforce

ON24 + Salesforce

Connect ON24 attendee data with Salesforce opportunities to see which webinars generate qualified leads and how engagement scores affect deal velocity and close rates.

ON24
HubSpot

ON24 + HubSpot

Connect ON24 registration and engagement metrics with HubSpot contact records to track how webinar attendance influences lead scoring, email engagement, and conversion through your funnel.

ON24
Google Analytics 4

ON24 + Google Analytics 4

Connect ON24 event performance with GA4 traffic sources to understand which marketing channels drive the most webinar registrations and which attendees convert to customers on your site.

Benefits of Filament's ON24 Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your ON24 account

Connect your ON24 account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your ON24 data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build ON24 dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

ON24 integration FAQ

Everything you need to know about connecting ON24 with Filament and getting the most out of your data.