Outbrain
Filament

Ask questions about your Outbrain data

Connect Outbrain to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Outbrain shows you which promoted links get clicks and conversions, but understanding which native advertising campaigns drive actual revenue or high-value customers means connecting to your CRM, analytics platform, and payment data. Filament links Outbrain to your other tools and answers questions about campaign ROI, customer acquisition costs, and content performance across platforms in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Outbrain KPIs with Filament Analytics

Connect your Outbrain account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Outbrain metrics you can track in Filament:

Campaign Performance
Track native advertising campaigns with campaign_name, status, budget, impressions, clicks, conversions, and spend to analyze which content recommendations drive engagement.
records:
campaign_idcampaign_namestatusbudgetimpressionsclicksctrspendconversions
Promoted Links
Monitor individual content pieces with link_title, url, image_url, clicks, impressions, and ctr to understand which headlines and creative assets perform best.
records:
link_idlink_titleurlimage_urlclicksimpressionsctrspend
Campaign Segments
Analyze audience targeting with segment_name, device_type, location, and performance metrics to see which audience groups engage with your native ads.
records:
segment_idsegment_namedevice_typelocationimpressionsclicksconversions
Budget History
Track budget changes over time with budget_amount, effective_date, and campaign_id to understand spending patterns and allocation decisions across campaigns.
records:
campaign_idbudget_amounteffective_datemodified_by
Bid CPC History
Monitor cost-per-click bidding with section_name, cpc_bid, effective_date, and performance data to optimize bidding strategies by content section.
records:
section_idsection_namecpc_bideffective_datecampaign_id
Conversion Tracking
Measure conversion events with conversion_name, conversion_value, attribution_window, and timestamp to attribute revenue and actions to specific campaigns.
records:
conversion_idconversion_nameconversion_valuecampaign_idtimestampattribution_window
Marketer Budget
View account-level budget allocation with total_budget, spent_amount, remaining_budget, and period to manage overall advertising spend across all campaigns.
records:
marketer_idtotal_budgetspent_amountremaining_budgetperiod_startperiod_end
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Combine Outbrain with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Outbrain lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Outbrain data gets even more powerful when combined with other tools:

Outbrain
Google Analytics 4

Outbrain + Google Analytics 4

Connect Outbrain campaign data with GA4 session and conversion tracking to see which native advertising campaigns drive the most engaged visitors and how content recommendations affect site behavior beyond the initial click.

Outbrain
Salesforce

Outbrain + Salesforce

Connect Outbrain conversion tracking with Salesforce lead and opportunity data to attribute native advertising spend to pipeline and closed revenue, showing which campaigns generate qualified leads and customers.

Outbrain
HubSpot

Outbrain + HubSpot

Connect Outbrain promoted links with HubSpot contact and deal data to build a kpi dashboard tracking which native ads drive form submissions, email signups, and marketing qualified leads across your funnel.

Benefits of Filament's Outbrain Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Outbrain account

Connect your Outbrain account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Outbrain data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Outbrain dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Outbrain integration FAQ

Everything you need to know about connecting Outbrain with Filament and getting the most out of your data.