Outreach
Filament

Ask questions about your Outreach data

Connect Outreach to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Outreach tracks sequence performance and email engagement, but understanding which outreach efforts actually drive pipeline and revenue requires connecting to your CRM and marketing tools. Filament links Outreach data with your other platforms so you can analyze how sales engagement affects conversion rates, deal velocity, and revenue without switching between dashboards.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Outreach KPIs with Filament Analytics

Connect your Outreach account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Outreach metrics you can track in Filament:

Sequences
Track sales engagement workflows with sequence name, state, active steps, total steps, and completion rates to measure outreach effectiveness.
records:
namestatenum_stepsenabledcreated_at
Mailings
Analyze email performance with subject lines, delivery status, open rates, click rates, and reply rates for every message sent through Outreach.
records:
subjectstateopened_atclicked_atreplied_at
Prospects
Track prospect engagement with stage, contact details, engagement score, last contacted date, and sequence membership to prioritize follow-ups.
records:
stageemailengagementlast_contacted_atsequence_states
Calls
Monitor sales call activity with call duration, outcome, disposition, recording URLs, and sentiment to understand conversation quality.
records:
durationoutcomedispositionrecording_urlsentiment
Accounts
Analyze account relationships with company name, domain, industry, number of prospects, and engagement history to identify high-value targets.
records:
namedomainindustrynum_prospectslast_touched_at
Opportunities
Track pipeline progression with opportunity stage, amount, close date, probability, and associated prospects to forecast revenue.
records:
stageamountclose_dateprobabilityprospect_id
Tasks
Monitor rep productivity with task type, due date, completion status, and associated prospects to ensure consistent follow-through.
records:
actiondue_atcompleted_atstateprospect_id
Users
Measure team performance with user activity, sequences owned, email volume, call volume, and response rates across your sales organization.
records:
nameemailactiverolecreated_at
Templates
Evaluate messaging effectiveness with template name, subject line, usage count, reply rate, and meeting booking rate to optimize outreach copy.
records:
namesubjectclick_countreply_countopen_count
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Combine Outreach with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Outreach lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Outreach data gets even more powerful when combined with other tools:

Outreach
Salesforce

Outreach + Salesforce

Connect Outreach sequences with Salesforce opportunities to see which outreach activities drive pipeline, how email engagement affects deal velocity, and which reps convert prospects into closed revenue most effectively.

Outreach
HubSpot

Outreach + HubSpot

Connect Outreach mailings with HubSpot contacts and deals to track how sales engagement influences conversion rates, which sequences generate the most meetings, and how email reply rates correlate with revenue outcomes.

Outreach
LinkedIn Ad Analytics

Outreach + LinkedIn Ad Analytics

Connect Outreach prospects with LinkedIn ad campaigns to see which paid social audiences respond best to sales outreach, how ad engagement affects email reply rates, and which targeting strategies generate the most qualified pipeline.

Benefits of Filament's Outreach Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Outreach account

Connect your Outreach account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Outreach data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Outreach dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Outreach integration FAQ

Everything you need to know about connecting Outreach with Filament and getting the most out of your data.