Pardot
Filament

Ask questions about your Pardot data

Connect Pardot to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Pardot tracks email engagement and prospect scores, but understanding which campaigns drive actual revenue or how marketing activities affect sales pipeline velocity requires connecting to your CRM and revenue tools. Filament links Pardot to Salesforce, payment platforms, and analytics tools so you can ask questions about campaign ROI, lead quality, and attribution in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Pardot KPIs with Filament Analytics

Connect your Pardot account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Pardot metrics you can track in Filament:

Prospects
Track individual prospect records with email, score, grade, campaign_id, assigned_to, and custom field values to analyze lead quality and scoring trends.
records:
emailscoregradecampaign_idassigned_tocreated_atupdated_at
Accounts
Monitor company-level data with name, industry, revenue, employee_count, and account_owner to segment prospects by organization characteristics.
records:
nameindustryrevenueemployee_countaccount_ownercreated_at
Campaigns
Analyze campaign performance with name, cost, clicks, conversions, revenue, and parent_campaign_id to track marketing program effectiveness.
records:
namecostclicksconversionsrevenueparent_campaign_idcreated_at
Email Sends
Track individual email delivery with email_id, prospect_id, sent_at, opened_at, clicked_at, and bounced to measure engagement at the message level.
records:
email_idprospect_idsent_atopened_atclicked_atbounced
Lists
Monitor list membership with list_id, name, is_dynamic, subscriber_count, and created_at to understand audience segmentation and growth.
records:
list_idnameis_dynamicsubscriber_countcreated_atupdated_at
List Memberships
Track prospect-to-list relationships with prospect_id, list_id, opted_in, and created_at to analyze list composition and subscription behavior.
records:
prospect_idlist_idopted_increated_atupdated_at
Visitor Activities
Capture prospect web behavior with prospect_id, type, details, campaign_id, and created_at to understand engagement patterns before conversion.
records:
prospect_idtypedetailscampaign_idcreated_at
Email Templates
Access email template metadata with name, subject, is_one_to_one, sent_count, and last_sent_at to audit messaging and reuse patterns.
records:
namesubjectis_one_to_onesent_countlast_sent_atcreated_at
Prospect Accounts
Link prospects to their organizations with prospect_id, account_id, and relationship_type to analyze buying committee composition and account penetration.
records:
prospect_idaccount_idrelationship_typecreated_at
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Combine Pardot with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Pardot lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Pardot data gets even more powerful when combined with other tools:

Pardot
Salesforce

Pardot + Salesforce

Connect Pardot campaign data with Salesforce opportunities to see which marketing programs generate pipeline, not just leads. Build a kpi dashboard tracking campaign-influenced revenue, prospect-to-customer conversion rates, and marketing attribution across the full sales cycle.

Pardot
Google Analytics 4

Pardot + Google Analytics 4

Connect Pardot prospect activity with GA4 session data to understand how website behavior predicts email engagement and conversion. Analyze which traffic sources produce prospects with the highest scores and which content paths lead to campaign responses.

Pardot
Stripe

Pardot + Stripe

Connect Pardot campaigns with Stripe revenue to calculate true marketing ROI and customer acquisition costs. Track which email sequences and nurture programs drive the highest-value customers and analyze how prospect scores correlate with lifetime value.

Benefits of Filament's Pardot Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Pardot account

Connect your Pardot account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Pardot data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Pardot dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Pardot integration FAQ

Everything you need to know about connecting Pardot with Filament and getting the most out of your data.