Poplar
Filament

Ask questions about your Poplar data

Connect Poplar to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Poplar shows you delivery rates and response tracking for each campaign, but understanding which mailings drive online purchases or how direct mail influences customer lifetime value requires connecting to your e-commerce platform, CRM, and analytics tools. Filament links Poplar campaign data to your other business systems and answers questions about cross-channel attribution, customer journey analysis, and true campaign ROI in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Poplar KPIs with Filament Analytics

Connect your Poplar account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Poplar metrics you can track in Filament:

Campaign Mailings
Track direct mail campaign performance with delivery status, send dates, completion rates, and audience targeting details for each mailing.
records:
campaign_iddelivery_statussend_daterecipient_countmailing_list_idcompletion_rate
Recipient Engagement
Monitor individual recipient responses with engagement timestamps, response types, conversion indicators, and address verification results.
records:
recipient_idresponse_dateresponse_typeconversion_statusaddress_verifieddelivery_confirmed
Delivery Tracking
Analyze mail delivery performance with bounce rates, delivery confirmation dates, address quality scores, and failed delivery reasons.
records:
delivery_datebounce_statusbounce_reasonaddress_quality_scorecarrier_status
Campaign Performance Metrics
Measure campaign effectiveness with response rates, conversion percentages, cost per mailing, and ROI calculations across all campaigns.
records:
response_rateconversion_ratecost_per_mailingtotal_responsescampaign_roi
Mailing Lists and Segments
Organize audience data with list names, segment criteria, recipient counts, list creation dates, and targeting parameters.
records:
list_idlist_namesegment_criteriarecipient_countcreated_datetargeting_rules
Customer Records
Access customer contact information with mailing addresses, customer identifiers, engagement history, and demographic attributes.
records:
customer_idmailing_addresscontact_nameengagement_historycustomer_segment
Campaign Configuration
Review campaign setup details with budget allocations, creative versions, scheduling parameters, and targeting rules for each mailing.
records:
campaign_namebudget_allocatedcreative_versionschedule_datetargeting_parameters
Cost and Budget Data
Track campaign spending with per-piece costs, total campaign budgets, actual spend, and cost efficiency metrics across mailings.
records:
cost_per_piecetotal_budgetactual_spendbudget_remainingcost_efficiency_ratio
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Combine Poplar with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Poplar lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Poplar data gets even more powerful when combined with other tools:

Poplar
Shopify

Poplar + Shopify

Connect Poplar campaign mailings with Shopify order data to see which direct mail campaigns drive online purchases, track customer lifetime value by acquisition channel, and measure true ROI across offline and online touchpoints.

Poplar
Google Analytics 4

Poplar + Google Analytics 4

Connect Poplar recipient engagement with GA4 session data to understand how direct mail campaigns influence website traffic, which mailings drive the highest-quality visits, and how offline campaigns affect online conversion paths.

Poplar
HubSpot

Poplar + HubSpot

Connect Poplar mailing lists with HubSpot contact records to analyze how direct mail campaigns affect lead nurturing, track which recipients convert to customers, and build a kpi dashboard showing multi-channel campaign performance.

Benefits of Filament's Poplar Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Poplar account

Connect your Poplar account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Poplar data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Poplar dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Poplar integration FAQ

Everything you need to know about connecting Poplar with Filament and getting the most out of your data.