Salesforce Marketing Cloud
Filament

Ask questions about your Salesforce Marketing Cloud data

Connect Salesforce Marketing Cloud to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Salesforce Marketing Cloud tracks email opens and clicks, but connecting campaign performance to actual revenue and customer lifetime value means juggling your CRM, payment platform, and analytics tools. Filament links your email engagement data to revenue systems and answers questions about campaign ROI, subscriber value, and channel attribution in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Salesforce Marketing Cloud KPIs with Filament Analytics

Connect your Salesforce Marketing Cloud account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Salesforce Marketing Cloud metrics you can track in Filament:

EMAIL_TABLE
Track email campaign performance with campaign_id, subject_line, send_date, total_sent, and campaign_type to analyze which messaging drives engagement.
records:
campaign_idsubject_linesend_datetotal_sentcampaign_type
SUBSCRIBER_TABLE
Analyze subscriber profiles and attributes with subscriber_key, email_address, subscription_date, subscriber_status, and custom_attributes to understand audience segments.
records:
subscriber_keyemail_addresssubscription_datesubscriber_statuscustom_attributes
OPEN_TABLE
Measure email engagement with subscriber_key, campaign_id, open_date, device_type, and email_client to see when and how subscribers interact with campaigns.
records:
subscriber_keycampaign_idopen_datedevice_typeemail_client
CLICK_TABLE
Track link clicks and engagement with subscriber_key, campaign_id, click_date, url_id, and link_name to identify which content drives action.
records:
subscriber_keycampaign_idclick_dateurl_idlink_name
BOUNCE_TABLE
Monitor deliverability issues with subscriber_key, campaign_id, bounce_date, bounce_type, and bounce_reason to maintain list health.
records:
subscriber_keycampaign_idbounce_datebounce_typebounce_reason
UNSUB_TABLE
Track unsubscribe patterns with subscriber_key, campaign_id, unsub_date, list_id, and unsub_reason to understand why subscribers leave.
records:
subscriber_keycampaign_idunsub_datelist_idunsub_reason
LIST_TABLE
Manage list organization with list_id, list_name, list_type, created_date, and subscriber_count to segment audiences effectively.
records:
list_idlist_namelist_typecreated_datesubscriber_count
SENT_TABLE
Record all email sends with subscriber_key, campaign_id, send_date, send_status, and batch_id to track delivery across campaigns.
records:
subscriber_keycampaign_idsend_datesend_statusbatch_id
COMPLAINT_TABLE
Track spam complaints with subscriber_key, campaign_id, complaint_date, complaint_type, and email_address to protect sender reputation.
records:
subscriber_keycampaign_idcomplaint_datecomplaint_typeemail_address
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Combine Salesforce Marketing Cloud with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Salesforce Marketing Cloud lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Salesforce Marketing Cloud data gets even more powerful when combined with other tools:

Salesforce Marketing Cloud
Google Analytics 4

Salesforce Marketing Cloud + Google Analytics 4

Connect Salesforce Marketing Cloud email campaigns with GA4 session data to see which email segments drive the most valuable website traffic and conversions.

Salesforce Marketing Cloud
Stripe

Salesforce Marketing Cloud + Stripe

Connect Salesforce Marketing Cloud subscriber engagement with Stripe payment data to identify which email campaigns generate the highest revenue and customer lifetime value.

Salesforce Marketing Cloud
HubSpot

Salesforce Marketing Cloud + HubSpot

Connect Salesforce Marketing Cloud email performance with HubSpot CRM data to track how email engagement affects deal progression and sales pipeline velocity.

Benefits of Filament's Salesforce Marketing Cloud Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Salesforce Marketing Cloud account

Connect your Salesforce Marketing Cloud account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Salesforce Marketing Cloud data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Salesforce Marketing Cloud dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Salesforce Marketing Cloud integration FAQ

Everything you need to know about connecting Salesforce Marketing Cloud with Filament and getting the most out of your data.