Shopware
Filament

Ask questions about your Shopware data

Connect Shopware to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Setup in minutes

Shopware provides dashboards for orders and product performance, but understanding which marketing channels drive your highest-value customers or how product catalog changes affect conversion rates requires connecting to your ad platforms, analytics tools, and customer data. Filament links Shopware to your marketing stack and answers questions about customer acquisition costs, lifetime value by channel, and cross-platform attribution in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Shopware KPIs with Filament Analytics

Connect your Shopware account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

View documentation

Key Shopware metrics you can track in Filament:

Orders
Track individual customer orders with order_number, order_date_time, amount_total, currency_id, and order_state. Analyze revenue trends, average order value, and purchase frequency across your customer base.
records:
order_numberorder_date_timeamount_totalcurrency_idorder_statecustomer_id
Order Line Items
Track products purchased in each order with product_id, quantity, unit_price, total_price, and label. Understand which products drive revenue, common product combinations, and inventory performance.
records:
product_idquantityunit_pricetotal_pricelabelorder_id
Customers
Track customer profiles with customer_number, email, first_name, last_name, active_status, and customer_group_id. Build a kpi dashboard tracking customer lifetime value, repeat purchase rates, and segmentation performance.
records:
customer_numberemailfirst_namelast_nameactive_statuscustomer_group_id
Products
Track your product catalog with product_number, name, description, price, stock, and active_status. Analyze product performance, pricing effectiveness, and catalog changes over time.
records:
product_numbernamedescriptionpricestockactive_status
Order Transactions
Track payment processing with amount, payment_method_id, state_id, and custom_fields. Understand payment method preferences, transaction success rates, and revenue by payment type for business analytics.
records:
amountpayment_method_idstate_idcustom_fieldsorder_id
Categories
Track product organization with category name, type, active_status, and parent_id. Analyze category performance, navigation effectiveness, and product hierarchy impact on sales.
records:
nametypeactiveparent_idlevel
Order Addresses
Track shipping and billing locations with street, city, zipcode, country_id, and country_state_id. Analyze geographic sales patterns, shipping costs by region, and market penetration.
records:
streetcityzipcodecountry_idcountry_state_idorder_id
Manufacturers
Track product brands with manufacturer name, link, description, and media_id. Compare brand performance, supplier relationships, and manufacturer contribution to revenue.
records:
namelinkdescriptionmedia_id
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Combine Shopware with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Shopware lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
trello
zendesk-support

Your Shopware data gets even more powerful when combined with other tools:

Shopware
Google Ads

Shopware + Google Ads

Connect Shopware order data with Google Ads campaign performance to see which keywords and ad groups drive the most revenue, not just clicks and conversions.

Shopware
Klaviyo

Shopware + Klaviyo

Connect Shopware customer purchase history with Klaviyo email campaigns to analyze which email flows generate repeat purchases and identify your most valuable customer segments.

Shopware
Google Analytics 4

Shopware + Google Analytics 4

Connect Shopware transaction data with GA4 session behavior to understand which traffic sources and landing pages lead to your highest average order values.

Benefits of Filament's Shopware Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Shopware account

Connect your Shopware account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Shopware data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Shopware dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Shopware integration FAQ

Everything you need to know about connecting Shopware with Filament and getting the most out of your data.