SparkPost
Filament

Ask questions about your SparkPost data

Connect SparkPost to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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SparkPost tracks email delivery and engagement, but understanding which campaigns drive revenue or how email performance affects customer retention requires connecting to your CRM, analytics, and payment tools. Filament links SparkPost message events, template performance, and campaign metrics to your other platforms and answers questions about attribution, conversion rates, and customer behavior in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track SparkPost KPIs with Filament Analytics

Connect your SparkPost account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key SparkPost metrics you can track in Filament:

Message Events
Track email delivery, opens, clicks, bounces, and spam complaints with event_type, recipient_email, campaign_id, template_id, and timestamp for detailed performance analysis.
records:
event_typerecipient_emailcampaign_idtemplate_idtimestampmessage_id
Templates
Monitor email template performance and usage with template_name, template_id, subject_line, last_update_time, and published status across campaigns.
records:
template_idtemplate_namesubject_linepublishedlast_update_time
Sending Domains
Track domain verification status, reputation scores, and configuration with domain_name, verification_status, dkim_status, and bounce_domain settings.
records:
domain_nameverification_statusdkim_statusspf_statusbounce_domain
Campaigns
Analyze campaign-level metrics with campaign_id, campaign_name, total_sent, total_delivered, open_rate, and click_rate for performance comparison.
records:
campaign_idcampaign_nametotal_senttotal_deliveredopen_rateclick_rate
Subaccounts
Manage multi-client or multi-brand email operations with subaccount_id, subaccount_name, status, and usage limits for agency workflows.
records:
subaccount_idsubaccount_namestatuscompliance_statususage_limit
IP Pools
Monitor sending IP reputation and allocation with pool_id, pool_name, assigned_ips, and sending_domain assignments for deliverability optimization.
records:
pool_idpool_nameassigned_ipssending_domainsauto_warmup_enabled
Suppression Lists
Track unsubscribes, bounces, and spam complaints with recipient_email, suppression_type, created_timestamp, and description for list hygiene.
records:
recipient_emailsuppression_typecreated_timestampdescriptionsource
Webhooks
Monitor real-time event delivery with webhook_id, target_url, event_types, authentication_token, and last_successful_delivery for integration health.
records:
webhook_idtarget_urlevent_typeslast_successful_deliveryauthentication_token
Metrics Rollups
Access aggregated performance data with count_sent, count_delivered, count_bounced, count_opened, count_clicked, and count_unsubscribed by time period.
records:
count_sentcount_deliveredcount_bouncedcount_openedcount_clickedcount_unsubscribed
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Combine SparkPost with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, SparkPost lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your SparkPost data gets even more powerful when combined with other tools:

SparkPost
Salesforce

SparkPost + Salesforce

Connect SparkPost email engagement data with Salesforce lead and opportunity records to see which email campaigns move prospects through your pipeline and which templates drive the most qualified conversions.

SparkPost
Google Analytics 4

SparkPost + Google Analytics 4

Connect SparkPost campaign performance with GA4 session and conversion data to track how email clicks translate into website behavior, form submissions, and goal completions across your marketing funnel.

SparkPost
Stripe

SparkPost + Stripe

Connect SparkPost email events with Stripe payment and subscription data to measure which email campaigns generate the most revenue, highest customer lifetime value, and best retention rates for your business analytics.

Benefits of Filament's SparkPost Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your SparkPost account

Connect your SparkPost account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your SparkPost data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build SparkPost dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

SparkPost integration FAQ

Everything you need to know about connecting SparkPost with Filament and getting the most out of your data.