Sprout Social
Filament

Ask questions about your Sprout Social data

Connect Sprout Social to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Sprout Social tracks your posts, engagement, and follower growth across platforms, but connecting social performance to actual business outcomes requires juggling your CRM, advertising tools, and revenue data. Filament links Sprout Social to your other tools and answers questions about how social media activity drives conversions, revenue, and customer acquisition in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Sprout Social KPIs with Filament Analytics

Connect your Sprout Social account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Sprout Social metrics you can track in Filament:

Posts
Track published content across all connected social profiles with post text, media attachments, publish time, profile ID, and post type. Analyze posting patterns and content performance for business analytics.
records:
post_idprofile_idtextcreated_timepost_typepermalink
Post Performance Metrics
Monitor how content performs with impressions, reach, engagement count, clicks, shares, and reactions. Build a kpi dashboard tracking which content types drive the most engagement.
records:
post_idimpressionsreachengagementclicksshares
Messages
Track inbound messages and conversations from all social channels with message text, sender details, channel type, timestamp, and conversation ID. Analyze response patterns and customer communication.
records:
message_idconversation_idtextcreated_datechannelsender_id
Engagement Metrics
Measure audience interaction with engagement rate, response time, reply count, and sentiment. Track kpi metrics for customer service performance across platforms.
records:
profile_idengagement_rateresponse_timereply_countsentiment_score
Profile Analytics
Monitor profile performance with follower count, follower growth, profile impressions, and platform type. Track audience growth trends for business intelligence reporting.
records:
profile_idfollower_countfollower_growthimpressionsplatform
Audience Demographics
Understand your audience with age range, gender distribution, location data, and language preferences. Analyze who engages with your content across different platforms.
records:
profile_idage_rangegenderlocationlanguage
Scheduled Content
View upcoming and draft posts with scheduled publish time, approval status, content text, and assigned profile. Plan content calendars and track publishing workflows.
records:
post_idscheduled_timestatusprofile_idtext
Conversation Tags
Organize customer interactions with tag names, conversation ID, tag type, and applied date. Categorize support issues and track conversation themes.
records:
tag_idconversation_idtag_nametag_typeapplied_date
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Combine Sprout Social with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Sprout Social lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Sprout Social data gets even more powerful when combined with other tools:

Sprout Social
Google Analytics 4

Sprout Social + Google Analytics 4

Connect Sprout Social engagement metrics with GA4 session data to see how social media traffic converts on your website. Track which posts drive the most valuable sessions and understand the full customer journey from social click to conversion.

Sprout Social
HubSpot

Sprout Social + HubSpot

Connect Sprout Social conversations with HubSpot contact records to see how social engagement affects deal progression. Identify which social interactions lead to qualified leads and build a kpi dashboard tracking social media's impact on pipeline.

Sprout Social
Google Ads

Sprout Social + Google Ads

Connect Sprout Social organic performance with Google Ads campaign data to compare paid and organic social results. Analyze which content themes work best organically and inform your paid social strategy with business analytics across channels.

Benefits of Filament's Sprout Social Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Sprout Social account

Connect your Sprout Social account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Sprout Social data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Sprout Social dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Sprout Social integration FAQ

Everything you need to know about connecting Sprout Social with Filament and getting the most out of your data.