The Trade Desk
Filament

Ask questions about your The Trade Desk data

Connect The Trade Desk to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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The Trade Desk shows you campaign performance and conversion metrics, but connecting advertising spend to actual customer value and revenue requires juggling your CRM, analytics platform, and payment data. Filament links The Trade Desk to your other tools and answers questions about attribution, customer acquisition costs, and campaign ROI in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track The Trade Desk KPIs with Filament Analytics

Connect your The Trade Desk account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key The Trade Desk metrics you can track in Filament:

Campaign Performance
Track advertising campaign delivery and results with spend, impressions, clicks, conversions, and cost per action metrics across all active and completed campaigns.
records:
campaign_idcampaign_nametotal_spendimpressionsclicksconversionsctrcpa
Ad Group Performance
Monitor ad group level metrics including budget allocation, delivery pacing, audience targeting performance, and spend breakdowns by creative format.
records:
ad_group_idad_group_namebudgetspenddelivery_statustarget_audiencebid_strategy
Creative Performance
Analyze individual creative assets with engagement rates, view-through metrics, click-through performance, and creative format effectiveness data.
records:
creative_idcreative_namecreative_typeimpressionsclicksengagement_ratevideo_completion_rate
Conversion Events
Track conversion actions and attribution data with event timestamps, conversion values, attribution windows, and post-view and post-click conversion paths.
records:
conversion_idconversion_typeconversion_valueattribution_typeconversion_timestampcampaign_id
Partner Accounts
Access partner account structures including advertiser hierarchies, seat assignments, partner relationships, and account configuration settings.
records:
partner_idadvertiser_idaccount_nameseat_idaccount_statuscurrency
Audience Engagement
Measure audience reach and engagement patterns with unique user counts, frequency metrics, audience overlap data, and demographic performance breakdowns.
records:
audience_segment_idreachfrequencyunique_usersengagement_scoredemographic_breakdown
Budget and Pacing
Monitor budget allocation and spending velocity with daily pacing metrics, budget utilization rates, flight dates, and spend forecasts across campaigns.
records:
budget_idtotal_budgetspent_to_datedaily_budgetpacing_statusflight_start_dateflight_end_date
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Combine The Trade Desk with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, The Trade Desk lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your The Trade Desk data gets even more powerful when combined with other tools:

The Trade Desk
Google Analytics 4

The Trade Desk + Google Analytics 4

Connect The Trade Desk campaign data with GA4 session and conversion tracking to see which display and video campaigns drive the most valuable website traffic and how advertising spend influences user behavior across channels.

The Trade Desk
Salesforce

The Trade Desk + Salesforce

Connect The Trade Desk conversion events with Salesforce lead and opportunity data to track which campaigns generate qualified leads, calculate true cost per acquisition, and measure advertising influence on pipeline value and deal velocity.

The Trade Desk
HubSpot

The Trade Desk + HubSpot

Connect The Trade Desk advertising metrics with HubSpot contact and revenue data to build a kpi dashboard tracking campaign ROI, see which creative formats drive the highest customer lifetime value, and analyze how display ads affect your marketing funnel.

Benefits of Filament's The Trade Desk Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your The Trade Desk account

Connect your The Trade Desk account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your The Trade Desk data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build The Trade Desk dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

The Trade Desk integration FAQ

Everything you need to know about connecting The Trade Desk with Filament and getting the most out of your data.