Triple Whale
Filament

Ask questions about your Triple Whale data

Connect Triple Whale to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Triple Whale tracks attribution and campaign performance across channels, but understanding which marketing touchpoints actually drive your highest-value customers requires connecting to your e-commerce platform, CRM, and product analytics. Filament links Triple Whale to your other tools and answers questions about customer acquisition costs, lifetime value by channel, and multi-touch attribution in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Triple Whale KPIs with Filament Analytics

Connect your Triple Whale account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Triple Whale metrics you can track in Filament:

Attribution Data
Track marketing attribution across all channels with first_touch_channel, last_touch_channel, revenue_attributed, conversion_value, and attribution_window. Build a kpi dashboard showing which channels drive actual revenue, not just clicks.
records:
first_touch_channellast_touch_channelrevenue_attributedconversion_valueattribution_window
Customer Journey Touchpoints
Analyze the complete path to purchase with touchpoint_sequence, channel_interactions, time_between_touches, conversion_path, and assisted_conversions. See how customers move between channels before buying.
records:
touchpoint_sequencechannel_interactionstime_between_touchesconversion_pathassisted_conversions
Campaign Performance Metrics
Monitor campaign results with campaign_name, ad_spend, impressions, clicks, cost_per_click, and return_on_ad_spend. Compare performance across platforms for better business intelligence.
records:
campaign_namead_spendimpressionsclickscost_per_clickreturn_on_ad_spend
E-commerce Sales Data
Track revenue and orders with order_count, total_revenue, average_order_value, new_customer_revenue, and returning_customer_revenue. Connect sales to marketing channels for complete business analytics.
records:
order_counttotal_revenueaverage_order_valuenew_customer_revenuereturning_customer_revenue
Customer Acquisition Metrics
Measure acquisition efficiency with customer_acquisition_cost, new_customers, cost_per_acquisition, blended_cac, and channel_cac. See which channels acquire customers most efficiently.
records:
customer_acquisition_costnew_customerscost_per_acquisitionblended_cacchannel_cac
Customer Lifetime Value
Understand long-term customer value with lifetime_value, ltv_by_channel, ltv_to_cac_ratio, repeat_purchase_rate, and customer_cohort. Track kpi metrics that show true marketing ROI beyond first purchase.
records:
lifetime_valueltv_by_channelltv_to_cac_ratiorepeat_purchase_ratecustomer_cohort
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Combine Triple Whale with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Triple Whale lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Triple Whale data gets even more powerful when combined with other tools:

Triple Whale
Shopify

Triple Whale + Shopify

Connect Triple Whale attribution data with Shopify order details to see which marketing channels and campaigns drive the most revenue, highest average order values, and best customer retention rates.

Triple Whale
Klaviyo

Triple Whale + Klaviyo

Connect Triple Whale campaign performance with Klaviyo email engagement to understand how email marketing influences your attribution model and which sequences convert customers from other channels.

Triple Whale
Google Analytics 4

Triple Whale + Google Analytics 4

Connect Triple Whale marketing attribution with GA4 session data to analyze the full customer journey from first touch to conversion and see how different traffic sources interact across platforms.

Benefits of Filament's Triple Whale Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Triple Whale account

Connect your Triple Whale account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Triple Whale data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Triple Whale dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Triple Whale integration FAQ

Everything you need to know about connecting Triple Whale with Filament and getting the most out of your data.