VWO
Filament

Ask questions about your VWO data

Connect VWO to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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VWO shows you which test variations win, but understanding how those variations affect customer lifetime value, repeat purchases, or revenue across channels means connecting experiment data to your analytics and payment platforms. Filament links VWO to tools like Google Analytics 4, Shopify, and Stripe so you can explore how test results translate to business outcomes without switching between dashboards.

Metrics dashboard
Finance dashboard
SEO dashboard

Track VWO KPIs with Filament Analytics

Connect your VWO account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key VWO metrics you can track in Filament:

Campaigns
Track A/B tests and multivariate experiments with campaign_id, test_type, status, start_date, and end_date. See which experiments are running and how they're configured.
records:
campaign_idtest_typestatusstart_dateend_date
Variations
Monitor test variations with variation_id, campaign_id, variation_name, traffic_allocation, and control_flag. Compare performance across different versions of your experiments.
records:
variation_idcampaign_idvariation_nametraffic_allocationcontrol_flag
Goals
Track conversion goals with goal_id, goal_name, goal_type, campaign_id, and target_metric. See what you're optimizing for in each test.
records:
goal_idgoal_namegoal_typecampaign_idtarget_metric
Visitor Metrics
Analyze visitor behavior with visitor_count, session_count, campaign_id, variation_id, and date. Understand traffic patterns across your experiments.
records:
visitor_countsession_countcampaign_idvariation_iddate
Conversion Data
Measure test performance with conversion_rate, conversions, goal_id, variation_id, and campaign_id. Track which variations drive the most goal completions.
records:
conversion_rateconversionsgoal_idvariation_idcampaign_id
Revenue Metrics
Connect revenue to experiments with revenue_per_visitor, total_revenue, variation_id, campaign_id, and date. See which test variations generate the most value.
records:
revenue_per_visitortotal_revenuevariation_idcampaign_iddate
Statistical Results
Evaluate test confidence with confidence_level, statistical_significance, p_value, campaign_id, and variation_id. Know when your results are reliable enough to act on.
records:
confidence_levelstatistical_significancep_valuecampaign_idvariation_id
Time Series Data
Track performance over time with date, campaign_id, variation_id, daily_conversions, and daily_visitors. Spot trends and patterns in your experiment results.
records:
datecampaign_idvariation_iddaily_conversionsdaily_visitors
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Combine VWO with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, VWO lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your VWO data gets even more powerful when combined with other tools:

VWO
Google Analytics 4

VWO + Google Analytics 4

Connect VWO experiment data with Google Analytics 4 sessions to see how test variations affect traffic sources, user behavior, and conversion paths beyond your landing pages.

VWO
Shopify

VWO + Shopify

Connect VWO conversion data with Shopify orders to track how test variations affect average order value, product mix, and repeat purchase rates across your store.

VWO
Mixpanel

VWO + Mixpanel

Connect VWO campaign results with Mixpanel product events to understand how landing page tests influence feature adoption, user engagement, and activation rates.

Benefits of Filament's VWO Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your VWO account

Connect your VWO account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your VWO data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build VWO dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

VWO integration FAQ

Everything you need to know about connecting VWO with Filament and getting the most out of your data.