Wicked Reports
Filament

Ask questions about your Wicked Reports data

Connect Wicked Reports to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Setup in minutes

Wicked Reports shows you which campaigns drive conversions, but understanding how paid traffic performs across your entire funnel requires connecting attribution data to your ad platforms, CRM, and revenue systems. Filament links Wicked Reports to your other tools and answers questions about campaign ROI, customer acquisition costs, and channel performance in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Wicked Reports KPIs with Filament Analytics

Connect your Wicked Reports account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

View documentation

Key Wicked Reports metrics you can track in Filament:

Contact Attribution Data
Track individual contact journeys with first_touch_date, last_touch_date, lead_source, conversion_date, and total_touchpoints to understand how prospects move through your funnel.
records:
contact_idfirst_touch_datelast_touch_datelead_sourceconversion_datetotal_touchpoints
Order Transactions
Analyze revenue performance with order_id, order_date, order_total, customer_id, and attributed_channel to connect sales back to marketing activities.
records:
order_idorder_dateorder_totalcustomer_idattributed_channelproduct_sku
FUNNEL_VISION_GRID
Access detailed attribution breakdowns with campaign_name, channel, clicks, conversions, revenue, and roi_percentage for granular performance analysis.
records:
campaign_namechannelclicksconversionsrevenueroi_percentagedate
FUNNEL_VISION_SUMMARY
Review aggregated performance metrics with total_spend, total_revenue, total_orders, average_order_value, and customer_acquisition_cost across all channels.
records:
total_spendtotal_revenuetotal_ordersaverage_order_valuecustomer_acquisition_costperiod
Customer Lifetime Value
Calculate long-term customer worth with customer_id, lifetime_revenue, order_count, first_order_date, and last_order_date to identify your most valuable segments.
records:
customer_idlifetime_revenueorder_countfirst_order_datelast_order_datecohort
Campaign Touchpoint Data
Map the customer journey with touchpoint_date, campaign_id, channel_type, touchpoint_position, and conversion_credit to understand multi-touch attribution.
records:
touchpoint_datecampaign_idchannel_typetouchpoint_positionconversion_creditcontact_id
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Combine Wicked Reports with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Wicked Reports lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Wicked Reports data gets even more powerful when combined with other tools:

Wicked Reports
Google Ads

Wicked Reports + Google Ads

Connect Wicked Reports attribution data with Google Ads campaign metrics to see which keywords and ad groups generate the highest lifetime value customers, not just the most clicks.

Wicked Reports
HubSpot

Wicked Reports + HubSpot

Connect Wicked Reports order transactions with HubSpot contact records to track how marketing touchpoints influence deal progression and build a kpi dashboard showing true campaign ROI.

Wicked Reports
Klaviyo

Wicked Reports + Klaviyo

Connect Wicked Reports customer lifetime value data with Klaviyo email campaigns to identify which email flows drive repeat purchases and calculate the actual revenue impact of your email marketing.

Benefits of Filament's Wicked Reports Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Wicked Reports account

Connect your Wicked Reports account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Wicked Reports data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Wicked Reports dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Wicked Reports integration FAQ

Everything you need to know about connecting Wicked Reports with Filament and getting the most out of your data.