YouGov BrandIndex
Filament

Ask questions about your YouGov BrandIndex data

Connect YouGov BrandIndex to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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YouGov BrandIndex tracks brand perception and competitive positioning, but connecting awareness shifts to actual campaign performance or sales outcomes means working across your ad platforms, analytics tools, and revenue data. Filament links YouGov BrandIndex to your marketing and sales tools so you can explore how brand sentiment correlates with conversions, which campaigns drive awareness growth, and how perception changes affect revenue.

Metrics dashboard
Finance dashboard
SEO dashboard

Track YouGov BrandIndex KPIs with Filament Analytics

Connect your YouGov BrandIndex account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key YouGov BrandIndex metrics you can track in Filament:

Brand Metrics
Track brand health and perception with awareness scores, sentiment ratings, purchase intent levels, and consideration metrics across time periods and demographics.
records:
awareness_scoresentiment_ratingpurchase_intentconsideration_levelbrand_health_index
Competitive Benchmarks
Monitor competitor performance with market share percentages, brand strength scores, positioning metrics, and comparative rankings against your brand and category leaders.
records:
competitor_idmarket_sharebrand_strength_scorecategory_rankperception_gap
Audience Segments
Analyze consumer demographics and behavior with age groups, income brackets, geographic regions, purchase frequency, and brand affinity scores.
records:
demographic_segmentage_rangeincome_levelgeographic_regionpurchase_frequency
Sentiment Trends
Track brand perception changes over time with daily sentiment scores, week-over-week movement, perception shift indicators, and sentiment drivers by audience segment.
records:
datesentiment_scoretrend_directionsegment_breakdownperception_driver
Purchase Consideration
Measure buying intent with consideration scores, purchase likelihood ratings, conversion funnel position, and intent changes across campaigns and time periods.
records:
consideration_scorepurchase_likelihoodfunnel_stageintent_changecampaign_period
Brand Awareness
Monitor brand recognition with aided awareness percentages, unaided recall rates, top-of-mind scores, and awareness growth by demographic and region.
records:
aided_awarenessunaided_awarenesstop_of_mind_scoreawareness_growth_ratedemographic_breakdown
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Combine YouGov BrandIndex with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, YouGov BrandIndex lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your YouGov BrandIndex data gets even more powerful when combined with other tools:

YouGov BrandIndex
Google Ads

YouGov BrandIndex + Google Ads

Connect YouGov BrandIndex awareness scores and sentiment trends with Google Ads campaign spend and conversions to see which campaigns drive brand perception shifts and how awareness growth correlates with search volume and click-through rates.

YouGov BrandIndex
Google Analytics 4

YouGov BrandIndex + Google Analytics 4

Connect YouGov BrandIndex brand metrics with Google Analytics 4 traffic and conversion data to build a kpi dashboard tracking how awareness campaigns affect website sessions, which audience segments convert best, and how sentiment changes correlate with engagement patterns.

YouGov BrandIndex
HubSpot

YouGov BrandIndex + HubSpot

Connect YouGov BrandIndex purchase intent and consideration metrics with HubSpot lead data to see how brand perception affects pipeline quality, which awareness levels generate the most qualified leads, and how sentiment trends correlate with conversion rates.

Benefits of Filament's YouGov BrandIndex Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your YouGov BrandIndex account

Connect your YouGov BrandIndex account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your YouGov BrandIndex data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build YouGov BrandIndex dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

YouGov BrandIndex integration FAQ

Everything you need to know about connecting YouGov BrandIndex with Filament and getting the most out of your data.