YouGov Sport
Filament

Ask questions about your YouGov Sport data

Connect YouGov Sport to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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YouGov Sport tracks brand awareness and sponsorship effectiveness, but understanding how those perception scores correlate with actual marketing performance, customer acquisition, or revenue requires connecting research data to your advertising platforms and CRM. Filament links YouGov Sport to your other tools and answers questions about sponsorship ROI, audience overlap, and brand impact in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track YouGov Sport KPIs with Filament Analytics

Connect your YouGov Sport account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key YouGov Sport metrics you can track in Filament:

Survey Responses
Track individual survey completions with response_id, participant_id, survey_name, completion_timestamp, and response_status to analyze completion patterns across different audience segments.
records:
response_idparticipant_idsurvey_namecompletion_timestampresponse_status
Brand Awareness Scores
Measure brand perception changes with brand_name, awareness_score, perception_rating, measurement_date, and demographic_segment to track how sponsorships affect brand recognition over time.
records:
brand_nameawareness_scoreperception_ratingmeasurement_datedemographic_segment
Sponsorship Effectiveness
Evaluate sponsorship performance with sponsorship_id, property_name, effectiveness_score, exposure_metrics, and roi_indicator to understand which partnerships deliver measurable impact.
records:
sponsorship_idproperty_nameeffectiveness_scoreexposure_metricsroi_indicator
Panel Demographics
Analyze participant profiles with panelist_id, age_group, geographic_region, income_bracket, and sports_interest to segment audiences and identify valuable target groups.
records:
panelist_idage_groupgeographic_regionincome_bracketsports_interest
Fan Engagement Metrics
Monitor audience behavior with engagement_score, sentiment_rating, interaction_frequency, content_type, and event_association to understand what drives fan loyalty.
records:
engagement_scoresentiment_ratinginteraction_frequencycontent_typeevent_association
Competitive Positioning
Compare brand performance with competitor_name, market_position, share_of_voice, preference_score, and category_ranking to identify opportunities and threats in your market.
records:
competitor_namemarket_positionshare_of_voicepreference_scorecategory_ranking
Audience Segmentation
Group fans by behavior with segment_id, behavioral_pattern, purchase_propensity, loyalty_index, and media_consumption to target marketing more effectively.
records:
segment_idbehavioral_patternpurchase_propensityloyalty_indexmedia_consumption
Response Completion Rates
Track survey performance with survey_id, completion_rate, dropout_stage, time_to_complete, and quality_score to improve research methodology and data reliability.
records:
survey_idcompletion_ratedropout_stagetime_to_completequality_score
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Combine YouGov Sport with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, YouGov Sport lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your YouGov Sport data gets even more powerful when combined with other tools:

YouGov Sport
Google Analytics 4

YouGov Sport + Google Analytics 4

Connect YouGov Sport brand awareness scores with GA4 traffic and conversion data to see how perception changes affect website behavior, which audience segments convert best, and whether sponsorship investments drive measurable site engagement.

YouGov Sport
HubSpot

YouGov Sport + HubSpot

Connect YouGov Sport audience segmentation with HubSpot contact data to see which demographic groups become leads, how brand perception scores align with deal values, and which survey respondents match your highest-value customers.

YouGov Sport
Google Ads

YouGov Sport + Google Ads

Connect YouGov Sport sponsorship effectiveness metrics with Google Ads campaign performance to understand which advertising messages resonate with high-awareness audiences and how brand perception affects ad conversion rates across different segments.

Benefits of Filament's YouGov Sport Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your YouGov Sport account

Connect your YouGov Sport account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your YouGov Sport data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build YouGov Sport dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

YouGov Sport integration FAQ

Everything you need to know about connecting YouGov Sport with Filament and getting the most out of your data.