ActiveCampaign
Filament

Ask questions about your ActiveCampaign data

Connect ActiveCampaign to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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ActiveCampaign tracks email performance and contact engagement, but understanding which campaigns actually drive revenue or which contact segments convert best requires connecting to your payment processor, CRM deals, and product analytics. Filament links ActiveCampaign to your other tools and answers questions about campaign ROI, customer lifetime value by acquisition source, and deal pipeline attribution in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track ActiveCampaign KPIs with Filament Analytics

Connect your ActiveCampaign account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

View documentation

Key ActiveCampaign metrics you can track in Filament:

Contacts
Track individual contact records with email, subscription status, contact score, and custom field values. See engagement history and list membership for each contact.
records:
emailfirstNamelastNamephonecontactScoresubscriptionStatus
Email Campaigns
Analyze campaign performance with send counts, open rates, click rates, bounce rates, and unsubscribe data. Track which campaigns drive the most engagement.
records:
nametypestatussendAmounttotalOpenstotalClicksuniqueOpens
Campaign Links
Track individual link performance within campaigns with click counts and unique clicks. See which content and calls to action generate the most engagement.
records:
linknamecampaignIduniqueClickstotalClicks
Deals
Monitor sales pipeline with deal value, stage, owner, and close dates. Connect deal outcomes to the campaigns and automations that influenced them.
records:
titlevaluecurrencystagestatusownerexpectedCloseDate
Contact Activities
Track every contact interaction including email opens, clicks, page visits, and form submissions. Build a complete engagement timeline for attribution analysis.
records:
typecontactIddatelinkcampaignId
Contact Lists
Analyze list growth, composition, and performance with subscriber counts and list metadata. Compare campaign performance across different audience segments.
records:
namestringIdsubscriberCountcreatedDate
Contact Tags
Track contact segmentation and tagging with tag names and application dates. Analyze which tags correlate with higher engagement or conversion rates.
records:
tagcontactIdcreatedDate
Custom Contact Fields
Access custom field definitions and values specific to your business. Track industry, company size, lead source, or any custom attributes you collect.
records:
fieldLabelfieldTypefieldOptionsfieldValuecontactId
Automation Performance
Monitor automation engagement with entry counts, completion rates, and goal achievements. See which automated sequences drive the best results.
records:
namestatusenteredexitedcompletedGoals
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Combine ActiveCampaign with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, ActiveCampaign lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your ActiveCampaign data gets even more powerful when combined with other tools:

ActiveCampaign
Stripe

ActiveCampaign + Stripe

Connect ActiveCampaign campaign engagement with Stripe revenue to see which email campaigns and contact segments generate the most valuable customers. Track customer lifetime value by acquisition campaign and identify which automations drive repeat purchases.

ActiveCampaign
Google Analytics 4

ActiveCampaign + Google Analytics 4

Connect ActiveCampaign email clicks with GA4 session and conversion data to see how email campaigns influence website behavior. Track which campaigns drive the most engaged traffic and understand the full journey from email open to site conversion.

ActiveCampaign
Shopify

ActiveCampaign + Shopify

Connect ActiveCampaign contact data with Shopify order history to analyze which email campaigns and automations drive the most e-commerce revenue. See purchase patterns by contact segment and identify your most valuable email subscribers.

Benefits of Filament's ActiveCampaign Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your ActiveCampaign account

Connect your ActiveCampaign account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your ActiveCampaign data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build ActiveCampaign dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

ActiveCampaign integration FAQ

Everything you need to know about connecting ActiveCampaign with Filament and getting the most out of your data.