Adobe Analytics
Filament

Ask questions about your Adobe Analytics data

Connect Adobe Analytics to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Adobe Analytics tracks page views, traffic sources, and conversion metrics, but understanding which marketing channels drive your highest-value customers requires connecting web analytics to your CRM and payment data. Filament links Adobe Analytics to your other tools and answers questions about campaign attribution, customer journey analysis, and marketing ROI in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Adobe Analytics KPIs with Filament Analytics

Connect your Adobe Analytics account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Adobe Analytics metrics you can track in Filament:

Report Suite Metrics
Track website performance with page_views, visits, unique_visitors, bounce_rate, entries, and exits across your configured report suites.
records:
page_viewsvisitsunique_visitorsbounce_rateentriesexits
Traffic Sources
Analyze visitor acquisition with referrer_type, referring_domain, search_engine, search_keywords, and campaign_tracking_codes to understand which channels drive traffic.
records:
referrer_typereferring_domainsearch_enginesearch_keywordscampaign_tracking_code
Custom eVars
Access your configured conversion variables including evar1 through evar75, custom_dimension_values, persistence_settings, and expiration_rules for business intelligence analysis.
records:
evar_nameevar_valueallocation_typeexpiration
Custom Props
Track traffic variables with prop1 through prop75, list_props, pathing_enabled_props, and correlation_settings configured in your report suite.
records:
prop_nameprop_valuelist_delimiterpathing_enabled
Standard Dimensions
Segment visitors by browser, device_type, operating_system, screen_resolution, geography_country, geography_city, and mobile_device_name for kpi dashboard reporting.
records:
browserdevice_typeoperating_systemgeography_countrymobile_device_name
Conversion Metrics
Measure business outcomes with conversion_rate, revenue, orders, units, cart_additions, cart_removals, and checkouts to build a kpi dashboard tracking performance.
records:
conversion_raterevenueordersunitscart_additionscheckouts
Calculated Metrics
Access custom formulas and derived metrics including average_order_value, revenue_per_visitor, pages_per_visit, and custom_calculated_metrics configured in your workspace.
records:
metric_nameformulametric_typecalculated_value
Time-Based Analysis
Break down business analytics by datetime, hour_of_day, day_of_week, month, quarter, and year for trend analysis and seasonal pattern identification.
records:
datetimehour_of_dayday_of_weekmonthquarteryear
Campaign Tracking
Monitor marketing performance with campaign_id, campaign_name, campaign_source, campaign_medium, campaign_content, and campaign_term for attribution reporting.
records:
campaign_idcampaign_namecampaign_sourcecampaign_mediumcampaign_term
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Combine Adobe Analytics with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Adobe Analytics lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Adobe Analytics data gets even more powerful when combined with other tools:

Adobe Analytics
HubSpot

Adobe Analytics + HubSpot

Connect Adobe Analytics traffic sources and campaign data with HubSpot contacts and deals to see which web campaigns generate qualified leads and closed revenue.

Adobe Analytics
Stripe

Adobe Analytics + Stripe

Connect Adobe Analytics visitor behavior and conversion paths with Stripe payment data to track which traffic sources and campaigns drive actual revenue and customer lifetime value.

Adobe Analytics
Google Ads

Adobe Analytics + Google Ads

Connect Google Ads campaign spend and impressions with Adobe Analytics conversion data to calculate true cost per acquisition and compare paid search performance against other channels.

Benefits of Filament's Adobe Analytics Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Adobe Analytics account

Connect your Adobe Analytics account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Adobe Analytics data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Adobe Analytics dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Adobe Analytics integration FAQ

Everything you need to know about connecting Adobe Analytics with Filament and getting the most out of your data.