Aha!
Filament

Ask questions about your Aha! data

Connect Aha! to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Aha! tracks features, releases, and roadmap progress, but understanding how product decisions affect customer satisfaction or which features drive revenue requires connecting to your CRM, support tickets, and payment data. Filament links Aha! to your customer tools and answers questions about feature adoption, release impact, and product-market fit in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Aha! KPIs with Filament Analytics

Connect your Aha! account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Aha! metrics you can track in Filament:

Features
Track feature development and delivery with feature name, status, assigned release, workflow stage, feature score, and custom field values.
records:
nameworkflow_statusreleasescorecreated_atupdated_at
Releases
Monitor release planning and execution with release name, start date, release date, development status, progress percentage, and release phase.
records:
namestart_daterelease_dateworkflow_statusprogressrelease_phase
Goals
Measure strategic goal progress with goal name, description, start date, due date, completion percentage, and parent goal relationships.
records:
namestart_datedue_dateprogressparent_goalcreated_at
Ideas
Analyze customer feedback and feature requests with idea name, description, category, vote count, status, and custom field data.
records:
namecategoryvote_countworkflow_statuscreated_atpromoted_to_feature
Products
Track product portfolio structure with product name, product line, workspace configuration, and strategic positioning data.
records:
nameproduct_lineworkspace_typecreated_at
Tasks
Monitor team execution with task description, assigned user, due date, completion status, and parent feature or requirement.
records:
descriptionassigned_to_userdue_datecompletedparent_record_typeparent_record_id
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Combine Aha! with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Aha! lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Aha! data gets even more powerful when combined with other tools:

Aha!
Salesforce

Aha! + Salesforce

Connect Aha! features and releases with Salesforce opportunities to see which product launches correlate with deal velocity and revenue growth.

Aha!
Zendesk Support

Aha! + Zendesk Support

Connect Aha! feature releases with Zendesk support tickets to track how product changes affect support volume and customer satisfaction scores.

Aha!
Mixpanel

Aha! + Mixpanel

Connect Aha! roadmap data with Mixpanel product usage to see which planned features users actually adopt and how releases change engagement patterns.

Benefits of Filament's Aha! Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Aha! account

Connect your Aha! account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Aha! data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Aha! dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Aha! integration FAQ

Everything you need to know about connecting Aha! with Filament and getting the most out of your data.