Aircall
Filament

Ask questions about your Aircall data

Connect Aircall to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Aircall tracks call volume and agent performance, but understanding which marketing campaigns drive phone inquiries or how call quality affects customer lifetime value requires connecting to your CRM and ad platforms. Filament links Aircall call data to your marketing tools, payment systems, and customer records so you can analyze campaign attribution, conversion patterns, and revenue impact in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Aircall KPIs with Filament Analytics

Connect your Aircall account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Aircall metrics you can track in Filament:

Call Records
Track inbound and outbound call activity with duration, direction, status, outcome, and timestamps. See which calls convert to opportunities and how call volume trends over time.
records:
call_iddirectiondurationstatusstarted_atanswered_atended_atoutcome
Call Routing Details
Analyze call flow through your team with participant information, transfer history, queue times, and routing paths. Understand where calls get stuck and which agents handle the most volume.
records:
call_leg_iduser_idqueue_timering_durationtransfer_statusparticipant_role
Call Tags
Categorize calls by topic, outcome, or campaign with custom tags. Track which conversation types drive the most value and identify patterns in customer inquiries.
records:
tag_idtag_namecall_idtagged_attagged_by
Contact Information
Access customer contact records with phone numbers, email addresses, company details, and interaction history. Connect call activity to customer profiles across your business intelligence dashboard.
records:
contact_idphone_numberemailcompany_namecreated_atlast_contacted_at
Campaign Attribution
Link calls to marketing campaigns and traffic sources. See which campaigns generate phone inquiries and track call conversions back to their original source.
records:
campaign_idcontact_idsourcemediumcampaign_nameattributed_at
User and Team Data
Track agent performance with user profiles, roles, availability status, and team assignments. Build kpi dashboards showing handle time, call volume, and conversion rates by agent or team.
records:
user_idnameemailroleteam_idavailability_status
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Combine Aircall with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Aircall lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Aircall data gets even more powerful when combined with other tools:

Aircall
HubSpot

Aircall + HubSpot

Connect Aircall call records with HubSpot deals and contact timelines to see which phone conversations move opportunities through your pipeline. Track how call frequency and duration correlate with deal velocity and close rates.

Aircall
Google Ads

Aircall + Google Ads

Connect Aircall campaign attribution with Google Ads spend and conversion data to see which keywords and ad groups drive phone inquiries. Build a kpi dashboard tracking cost per call, call-to-customer conversion rates, and revenue per campaign.

Aircall
Salesforce

Aircall + Salesforce

Connect Aircall call activity with Salesforce opportunity data to analyze how call patterns affect win rates. See which accounts receive the most calls, track response times by sales rep, and identify which call tags correlate with closed deals.

Benefits of Filament's Aircall Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Aircall account

Connect your Aircall account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Aircall data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Aircall dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Aircall integration FAQ

Everything you need to know about connecting Aircall with Filament and getting the most out of your data.