Airtable
Filament

Ask questions about your Airtable data

Connect Airtable to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Airtable organizes your projects and workflows, but understanding how project velocity affects revenue or which client types require the most support means connecting to your CRM, financial systems, and support tools. Filament links Airtable records to your other business data and answers questions about project profitability, resource allocation, and client patterns in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Airtable KPIs with Filament Analytics

Connect your Airtable account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Airtable metrics you can track in Filament:

Base Metadata
Track workspace organization and base configuration with base name, workspace ID, permission levels, and collaborator access settings.
records:
base_idbase_nameworkspace_idpermission_level
Table Schemas
Analyze table structure and field configuration with field types, field names, validation rules, and linked record relationships.
records:
table_idtable_namefield_typefield_namelinked_table_id
Records
Track all record data across tables with field values, record creation dates, last modified timestamps, and record IDs.
records:
record_idcreated_timelast_modified_timefields
Attachments
Monitor file attachments and media with attachment URLs, file types, file sizes, and upload timestamps.
records:
attachment_idurlfilenamesizetype
Collaborators
Track user assignments and team activity with collaborator email, user ID, permission type, and last activity date.
records:
collaborator_idemailpermission_typelast_activity
Formula Results
Analyze calculated field outputs with formula values, computation timestamps, field dependencies, and result types.
records:
formula_field_idcomputed_valuelast_computeddependencies
Linked Records
Examine cross-table relationships with linked record IDs, source table references, target table references, and relationship types.
records:
source_record_idtarget_record_idsource_tabletarget_table
Change History
Monitor record modifications and updates with change timestamps, modified fields, previous values, and editor information.
records:
record_idmodified_timechanged_fieldsmodified_by
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Combine Airtable with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Airtable lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Airtable data gets even more powerful when combined with other tools:

Airtable
Stripe

Airtable + Stripe

Connect Airtable project records with Stripe payment data to see which client types generate the most revenue, how project completion rates affect payment timing, or which services drive recurring subscriptions.

Airtable
HubSpot

Airtable + HubSpot

Connect Airtable workflow data with HubSpot contacts and deals to analyze how sales pipeline stages correlate with project delivery timelines, which lead sources convert to active projects, or how client engagement affects project scope.

Airtable
Google Analytics 4

Airtable + Google Analytics 4

Connect Airtable content calendars with GA4 session data to see which published content drives the most traffic, how editorial workflows affect engagement metrics, or which content types generate conversions.

Benefits of Filament's Airtable Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Airtable account

Connect your Airtable account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Airtable data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Airtable dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Airtable integration FAQ

Everything you need to know about connecting Airtable with Filament and getting the most out of your data.