Amazon Ads
Filament

Ask questions about your Amazon Ads data

Connect Amazon Ads to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Amazon Ads shows you campaign performance and attributed sales, but understanding which products justify their ad spend or how advertising affects inventory turnover requires connecting to your sales and inventory systems. Filament links Amazon Ads to your business tools and answers questions about profitability, stock levels, and cross-channel attribution in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Amazon Ads KPIs with Filament Analytics

Connect your Amazon Ads account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Amazon Ads metrics you can track in Filament:

Sponsored Products Campaigns
Track individual product advertising campaigns with campaign_id, campaign_name, targeting_type, daily_budget, campaign_status, and bid_strategy to analyze performance across different product promotion strategies.
records:
campaign_idcampaign_nametargeting_typedaily_budgetcampaign_statusbid_strategy
Ad Groups and Keywords
Monitor ad group performance and keyword bidding with ad_group_id, ad_group_name, keyword_text, match_type, bid_amount, and keyword_status to optimize search term targeting and cost per click.
records:
ad_group_idkeyword_textmatch_typebid_amountkeyword_status
Campaign Performance Reports
Analyze daily campaign metrics with impressions, clicks, spend, attributed_conversions, attributed_sales, and cost_per_click to track advertising efficiency and return on ad spend.
records:
impressionsclicksspendattributed_conversionsattributed_salescost_per_click
Search Term Reports
Review actual customer search queries with search_term, search_term_impressions, search_term_clicks, search_term_conversions, and query_match_type to discover new keyword opportunities and negative keyword candidates.
records:
search_termsearch_term_impressionssearch_term_clickssearch_term_conversionsquery_match_type
Product Ad Performance
Track individual product advertising with asin, sku, product_ad_id, product_impressions, product_clicks, and attributed_units_ordered to identify which products generate the strongest advertising returns.
records:
asinskuproduct_ad_idproduct_impressionsproduct_clicksattributed_units_ordered
Sponsored Brands Campaigns
Monitor brand awareness campaigns with campaign_id, campaign_name, brand_name, landing_page_type, creative_type, and video_duration to evaluate top-of-funnel advertising performance.
records:
campaign_idbrand_namelanding_page_typecreative_typevideo_duration
Sponsored Display Campaigns
Analyze display advertising with campaign_id, targeting_strategy, audience_type, bid_optimization, and creative_format to measure retargeting and audience expansion effectiveness.
records:
campaign_idtargeting_strategyaudience_typebid_optimizationcreative_format
Budget and Bid Adjustments
Track spending patterns with daily_budget, budget_type, bid_adjustments, placement_multipliers, and budget_utilization_rate to manage campaign pacing and prevent overspend.
records:
daily_budgetbudget_typebid_adjustmentsplacement_multipliersbudget_utilization_rate
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Combine Amazon Ads with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Amazon Ads lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Amazon Ads data gets even more powerful when combined with other tools:

Amazon Ads
Amazon Selling Partner

Amazon Ads + Amazon Selling Partner

Connect Amazon Ads campaign data with Amazon Selling Partner sales and inventory to see which advertised products generate profit after fees, how ad spend affects organic ranking, and which ASINs need more or less advertising budget based on stock levels.

Amazon Ads
Google Analytics 4

Amazon Ads + Google Analytics 4

Connect Amazon Ads spend with Google Analytics 4 traffic and conversion data to understand how Amazon advertising influences off-Amazon website visits, which products customers research before buying, and how Amazon campaigns affect overall brand search volume.

Amazon Ads
Shopify

Amazon Ads + Shopify

Connect Amazon Ads performance with Shopify sales data to analyze how Amazon advertising drives direct-to-consumer purchases, compare profitability across sales channels, and identify which products perform better on Amazon versus your own store.

Benefits of Filament's Amazon Ads Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Amazon Ads account

Connect your Amazon Ads account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Amazon Ads data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Amazon Ads dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Amazon Ads integration FAQ

Everything you need to know about connecting Amazon Ads with Filament and getting the most out of your data.