AppsFlyer
Filament

Ask questions about your AppsFlyer data

Connect AppsFlyer to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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AppsFlyer tracks installs and attribution, but understanding which campaigns drive actual revenue, high-retention users, or long-term customer value requires connecting attribution data to your payment systems, product analytics, and CRM. Filament links AppsFlyer to your other tools and answers questions about campaign ROI, user quality, and cross-platform conversion paths in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track AppsFlyer KPIs with Filament Analytics

Connect your AppsFlyer account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key AppsFlyer metrics you can track in Filament:

In-App Events
Track user actions with event_name, event_time, event_value, event_revenue, event_currency, and custom event parameters to analyze conversion patterns and user behavior.
records:
event_nameevent_timeevent_valueevent_revenueevent_currencycustom_dimension
Install Attribution
Analyze install sources with media_source, campaign, adset, ad, install_time, click_time, impression_time, and attribution_lookback_window to understand acquisition performance.
records:
media_sourcecampaignadsetadinstall_timeclick_timeattribution_lookback_window
Campaign Performance
Track campaign metrics with campaign_id, ad_unit, keyword, cost_model, cost_value, cost_currency, clicks, impressions, and conversions to measure marketing efficiency.
records:
campaign_idad_unitkeywordcost_modelcost_valuecost_currencyclicksimpressions
User Identifiers
Connect user activity across platforms with appsflyer_id, advertising_id, idfa, idfv, customer_user_id, and device_id to build complete user journeys.
records:
appsflyer_idadvertising_ididfacustomer_user_iddevice_id
Media Source Data
Analyze traffic sources with channel, site_id, af_sub1, af_sub2, af_sub3, af_sub4, af_sub5, and partner to understand which networks drive quality users.
records:
channelsite_idaf_sub1af_sub2af_sub3partner
App Metadata
Track app context with app_id, app_name, app_version, platform, os_version, and device_model to segment performance by technical environment.
records:
app_idapp_nameapp_versionplatformos_versiondevice_model
Attribution Touch Points
Understand user journey with touch_time, touch_type, attributed_touch_type, and attributed_touch_time to analyze multi-touch attribution and conversion paths.
records:
touch_timetouch_typeattributed_touch_typeattributed_touch_time
Revenue Events
Track monetization with af_revenue, af_currency, af_quantity, af_content_id, and af_receipt_id to connect in-app purchases to acquisition campaigns.
records:
af_revenueaf_currencyaf_quantityaf_content_idaf_receipt_id
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Combine AppsFlyer with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, AppsFlyer lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your AppsFlyer data gets even more powerful when combined with other tools:

AppsFlyer
Stripe

AppsFlyer + Stripe

Connect AppsFlyer attribution data with Stripe revenue to see which campaigns, media sources, and ad sets drive the highest-value customers and calculate true customer acquisition cost against lifetime value.

AppsFlyer
Mixpanel

AppsFlyer + Mixpanel

Connect AppsFlyer install attribution with Mixpanel product engagement to analyze which acquisition channels bring users who complete key actions, reach activation milestones, or have the highest retention rates.

AppsFlyer
Customer.io

AppsFlyer + Customer.io

Connect AppsFlyer campaign data with Customer.io messaging to understand how different acquisition sources respond to email campaigns, push notifications, and lifecycle marketing across the user journey.

Benefits of Filament's AppsFlyer Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your AppsFlyer account

Connect your AppsFlyer account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your AppsFlyer data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build AppsFlyer dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

AppsFlyer integration FAQ

Everything you need to know about connecting AppsFlyer with Filament and getting the most out of your data.