BigCommerce
Filament

Ask questions about your BigCommerce data

Connect BigCommerce to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

Sign up freeBook a demo
Free 14-day trial
No credit card required
Setup in minutes

BigCommerce shows you order totals and product sales, but understanding which marketing campaigns drive your highest value customers requires connecting store data to your ad platforms and email tools. Filament links BigCommerce to your marketing stack and answers questions about customer acquisition costs, campaign attribution, and product performance across channels in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track BigCommerce KPIs with Filament Analytics

Connect your BigCommerce account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

View documentation

Key BigCommerce metrics you can track in Filament:

Products
Track product performance with SKU, name, price, inventory_level, categories, and custom_fields to analyze which items drive revenue.
records:
skunamepriceinventory_levelcategoriescustom_fields
Orders
Analyze purchase patterns with order_id, customer_id, total_inc_tax, status, date_created, and payment_method to understand revenue trends.
records:
order_idcustomer_idtotal_inc_taxstatusdate_createdpayment_method
Order Products
Track individual line items with product_id, quantity, base_price, total_inc_tax, and order_id to see what customers buy together.
records:
product_idquantitybase_pricetotal_inc_taxorder_id
Customers
Build customer profiles with customer_id, email, date_created, customer_group_id, and lifetime_value to segment your audience.
records:
customer_idemaildate_createdcustomer_group_idlifetime_value
Customer Addresses
Analyze geographic patterns with customer_id, city, state, country, and postal_code to understand where your buyers are located.
records:
customer_idcitystatecountrypostal_code
Product Categories
Track category performance with category_id, name, parent_id, and sort_order to see which product groups generate the most interest.
records:
category_idnameparent_idsort_order
Product Variants
Monitor variant sales with variant_id, product_id, sku, price, and option_values to understand which configurations customers prefer.
records:
variant_idproduct_idskupriceoption_values
Customer Groups
Segment customers with group_id, name, discount_rules, and member_count to analyze behavior by customer segment.
records:
group_idnamediscount_rulesmember_count
Coupons
Track promotion effectiveness with coupon_id, code, type, amount, num_uses, and date_created to measure discount impact on revenue.
records:
coupon_idcodetypeamountnum_usesdate_created
Filament Pixel Logo

Combine BigCommerce with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, BigCommerce lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your BigCommerce data gets even more powerful when combined with other tools:

BigCommerce
Klaviyo

BigCommerce + Klaviyo

Connect BigCommerce orders with Klaviyo email campaigns to see which email flows drive repeat purchases and which customer segments generate the most revenue per message sent.

BigCommerce
Google Analytics 4

BigCommerce + Google Analytics 4

Connect BigCommerce transactions with GA4 sessions to track which traffic sources and landing pages generate your highest value orders and best converting product categories.

BigCommerce
Facebook Ads

BigCommerce + Facebook Ads

Connect BigCommerce revenue with Facebook Ads spend to calculate true ROAS by product category and see which ad creatives drive customers who actually complete checkout.

Benefits of Filament's BigCommerce Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your BigCommerce account

Connect your BigCommerce account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your BigCommerce data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build BigCommerce dashboards in minutes

Get tailored insights instantly and share them with your team.

Filament Pixel Logo

Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

BigCommerce integration FAQ

Everything you need to know about connecting BigCommerce with Filament and getting the most out of your data.