Branch
Filament

Ask questions about your Branch data

Connect Branch to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Branch tracks app installs, deep link clicks, and campaign attribution, but understanding which marketing channels drive the highest lifetime value users requires connecting attribution data to your revenue and analytics platforms. Filament links Branch to your payment systems, CRM, and analytics tools so you can explore customer acquisition costs, retention by channel, and true campaign ROI in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Branch KPIs with Filament Analytics

Connect your Branch account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Branch metrics you can track in Filament:

Install Events
Track app installations with attributed campaign source, install timestamp, device type, platform (iOS or Android), and first touch attribution data for business analytics on acquisition channels.
records:
event_timestampattributed_touch_typecampaignchannelfeaturestageplatformos_versiondevice_brand
Deep Link Clicks
Monitor deep link interactions with click timestamp, link alias, campaign identifier, referring URL, and user agent details to build kpi dashboards tracking link performance.
records:
click_timestamplink_urlaliascampaignchannelfeaturetagsip_addressbrowser
Custom Events
Analyze user engagement actions with event name, event timestamp, custom event properties, user identifier, and session data for kpi metrics on in-app behavior.
records:
nametimestampcustom_datadeveloper_identitysession_idevent_properties
Campaign Performance
Track marketing campaign results with campaign name, ad set identifier, creative name, total clicks, total installs, and conversion metrics for reporting dashboards.
records:
campaignad_set_namead_nameclicksinstallsopenspurchasesspend
Attribution Data
Understand conversion sources with first touch attribution, last touch attribution, channel breakdown, referrer details, and conversion window timestamps for business intelligence on customer journeys.
records:
first_attributed_touch_typelast_attributed_touch_typefirst_attributed_touch_timestamplast_attributed_touch_timestampattributed_touch_data_dollar_3p
User Journey Paths
Map user navigation with session start time, session length, page views, screen views, and conversion events to create a business intelligence dashboard showing drop-off points.
records:
session_start_timestampsession_lengthuser_data_osuser_data_platformjourney_namejourney_id
Referral Tracking
Monitor referral program performance with referrer identifier, referred user identifier, referral timestamp, reward status, and referral code for kpi examples on viral growth.
records:
referrer_idreferred_idreferral_timestampreward_earnedreferral_codereferral_link
Device and Platform Data
Segment by technical attributes with device model, operating system version, app version, screen resolution, and carrier information for business analytics on user demographics.
records:
osos_versionmodelbrandscreen_dpiscreen_heightscreen_widthcarrier
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Combine Branch with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Branch lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Branch data gets even more powerful when combined with other tools:

Branch
Google Analytics 4

Branch + Google Analytics 4

Connect Branch attribution data with GA4 session behavior to see which deep link campaigns drive the most engaged users and highest conversion rates across your website and app.

Branch
Mixpanel

Branch + Mixpanel

Connect Branch install attribution with Mixpanel product usage to analyze which acquisition channels bring users who actually complete onboarding and become active long-term.

Branch
Braintree

Branch + Braintree

Connect Branch campaign data with Braintree payment transactions to calculate true customer acquisition costs and see which attribution sources generate the most revenue per install.

Benefits of Filament's Branch Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Branch account

Connect your Branch account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Branch data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Branch dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Branch integration FAQ

Everything you need to know about connecting Branch with Filament and getting the most out of your data.