Facebook Ads
Filament

Ask questions about your Facebook Ads data

Connect Facebook Ads to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Setup in minutes

Facebook Ads shows you campaign performance and conversion events, but understanding which ads drive actual revenue or how paid social compares to other channels means connecting to your payment platform, CRM, and analytics tools. Filament links Facebook Ads to your other data sources and answers questions about attribution, customer value, and cross-channel performance in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Facebook Ads KPIs with Filament Analytics

Connect your Facebook Ads account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

View documentation

Key Facebook Ads metrics you can track in Filament:

Campaign Performance
Track campaign results with impressions, clicks, spend, conversions, cost per result, and attribution settings across your Facebook and Instagram campaigns.
records:
campaign_idcampaign_nameimpressionsclicksspendconversionscost_per_conversion
Ad Set Details
Monitor ad set performance with targeting parameters, budget allocation, delivery status, optimization goals, and audience reach metrics.
records:
adset_idadset_nametargetingbudgetoptimization_goalreachfrequency
Individual Ad Performance
Analyze individual ad results with creative details, engagement metrics, click-through rates, and conversion data for each ad variant.
records:
ad_idad_namecreative_idctrengagementconversionscost_per_click
Account Information
Access account configuration with account name, currency, timezone, business details, funding sources, and account status.
records:
account_idaccount_namecurrencytimezoneaccount_statusbusiness_name
Conversion Events
Track conversion actions with event names, conversion values, attribution windows, and pixel data to measure campaign effectiveness.
records:
event_nameconversion_valueattribution_windowpixel_idevent_timeconversion_count
Audience Insights
Understand who engages with your ads through demographic data, geographic distribution, device types, and placement performance.
records:
age_rangegenderlocationdevice_platformplacementaudience_size
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Combine Facebook Ads with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Facebook Ads lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Facebook Ads data gets even more powerful when combined with other tools:

Facebook Ads
Shopify

Facebook Ads + Shopify

Connect Facebook Ads campaign data with Shopify order details to see which campaigns and ad sets drive the most revenue, highest order values, and best customer lifetime value.

Facebook Ads
Google Analytics 4

Facebook Ads + Google Analytics 4

Connect Facebook Ads conversions with GA4 session data to understand how paid social fits into your customer journey and which campaigns drive engaged visitors who convert across multiple touchpoints.

Facebook Ads
HubSpot

Facebook Ads + HubSpot

Connect Facebook Ads lead generation with HubSpot contact records to track which campaigns create qualified leads, analyze conversion rates through your sales funnel, and measure cost per closed deal.

Benefits of Filament's Facebook Ads Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Facebook Ads account

Connect your Facebook Ads account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Facebook Ads data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Facebook Ads dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Facebook Ads integration FAQ

Everything you need to know about connecting Facebook Ads with Filament and getting the most out of your data.