FullStory
Filament

Ask questions about your FullStory data

Connect FullStory to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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FullStory shows you how users navigate your site, but understanding which traffic sources or campaigns drive the most engaged sessions means connecting to your marketing platforms and analytics tools. Filament links FullStory session data to your ad platforms, CRM, and product analytics so you can explore conversion funnels and user behavior patterns across your entire stack in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track FullStory KPIs with Filament Analytics

Connect your FullStory account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key FullStory metrics you can track in Filament:

Session Records
Track user sessions with page views, navigation paths, interaction timestamps, and device information. See session duration, entry points, exit pages, and user journey flows.
records:
session_iduser_idpage_viewssession_durationdevice_typeentry_url
Custom Events
Monitor tracked user actions like button clicks, form submissions, video plays, and feature usage. Analyze event frequency, conversion triggers, and behavioral patterns.
records:
event_nameevent_timestampuser_idsession_idevent_properties
User Profiles
Access user identification data including email addresses, account creation dates, user segments, and custom attributes. Build cohorts based on behavior and demographics.
records:
user_idemaildisplay_namecreated_atcustom_properties
Segment Events
Track events sent to Segment through FullStory for users on Enterprise or Advanced plans. Connect behavioral data across your analytics stack.
records:
event_typesegment_iduser_idtimestampevent_metadata
Page Views
Analyze individual page view records with URLs, referrers, time on page, and scroll depth. Identify high-traffic pages and drop-off points.
records:
page_urlreferrer_urlview_durationsession_idtimestamp
User Segments
Access behavioral segments and audience groups defined in FullStory. See segment membership, creation criteria, and user counts for targeted analysis.
records:
segment_idsegment_nameuser_countcriteriacreated_date
Session Metadata
Review technical session details including browser type, operating system, screen resolution, geographic location, and connection speed.
records:
browserosscreen_resolutionlocationip_addressuser_agent
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Combine FullStory with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, FullStory lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your FullStory data gets even more powerful when combined with other tools:

FullStory
Google Analytics 4

FullStory + Google Analytics 4

Connect FullStory session recordings with GA4 traffic data to see which acquisition channels drive the longest sessions and highest engagement. Analyze how user behavior differs across campaign sources and landing pages.

FullStory
Mixpanel

FullStory + Mixpanel

Connect FullStory session replays with Mixpanel event tracking to understand the full user journey from first touch to conversion. See which in-app behaviors correlate with retention and feature adoption.

FullStory
Segment

FullStory + Segment

Connect FullStory behavioral data with Segment event streams to build a complete picture of user actions across your entire platform. Track how session quality affects downstream conversion events and customer lifecycle stages.

Benefits of Filament's FullStory Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your FullStory account

Connect your FullStory account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your FullStory data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build FullStory dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

FullStory integration FAQ

Everything you need to know about connecting FullStory with Filament and getting the most out of your data.