Google Analytics 4
Filament

Ask questions about your Google Analytics 4 data

Connect Google Analytics 4 to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Google Analytics 4 tracks website traffic and conversions, but understanding which campaigns drive revenue or how user behaviour connects to customer lifetime value means juggling data from your payment platform, CRM, and ad accounts. Filament connects Google Analytics 4 to your other tools and answers questions about attribution, campaign performance, and customer value in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Google Analytics 4 KPIs with Filament Analytics

Connect your Google Analytics 4 account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Google Analytics 4 metrics you can track in Filament:

events
Track user interactions and conversions with eventName, eventParams, eventTimestamp, and eventValue for business analytics on customer actions.
records:
eventNameeventParamseventTimestampeventValueuserId
sessions
Analyse website visits with sessionId, trafficSource, medium, campaign, and sessionDuration to understand how users find your site.
records:
sessionIdtrafficSourcemediumcampaignsessionDuration
users
Track individual visitors with userId, firstUserSource, firstUserMedium, deviceCategory, and userEngagementDuration for audience analysis.
records:
userIdfirstUserSourcefirstUserMediumdeviceCategorycountry
conversions
Monitor goal completions with conversionEventName, conversionValue, conversionTimestamp, and attributionSource to measure campaign effectiveness.
records:
conversionEventNameconversionValueconversionTimestampattributionSource
traffic_acquisition
Understand visitor sources with source, medium, campaignName, adContent, and newUsers to evaluate channel performance on your kpi dashboard.
records:
sourcemediumcampaignNameadContentnewUsers
ecommerce_purchases
Track online transactions with transactionId, transactionRevenue, itemName, itemCategory, and quantity for revenue reporting.
records:
transactionIdtransactionRevenueitemNameitemCategoryquantity
page_views
Monitor content performance with pageLocation, pageTitle, pageReferrer, screenPageViews, and averageEngagementTime.
records:
pageLocationpageTitlepageReferrerscreenPageViewsaverageEngagementTime
audience_demographics
Analyse visitor characteristics with age, gender, interests, city, and language for targeted marketing insights.
records:
agegenderinterestscitylanguage
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Combine Google Analytics 4 with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Google Analytics 4 lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Google Analytics 4 data gets even more powerful when combined with other tools:

Google Analytics 4
Stripe

Google Analytics 4 + Stripe

Connect Google Analytics 4 sessions and traffic sources with Stripe revenue to see which campaigns and channels generate your highest-value customers and actual payment conversions.

Google Analytics 4
HubSpot

Google Analytics 4 + HubSpot

Connect Google Analytics 4 user behaviour with HubSpot contact records to track how website activity influences deal progression and which traffic sources create qualified leads.

Google Analytics 4
Facebook Ads

Google Analytics 4 + Facebook Ads

Connect Facebook Ads spend and campaign data with Google Analytics 4 conversion events to build a kpi dashboard tracking true cross-platform attribution and return on ad spend.

Benefits of Filament's Google Analytics 4 Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Google Analytics 4 account

Connect your Google Analytics 4 account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Google Analytics 4 data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Google Analytics 4 dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Google Analytics 4 integration FAQ

Everything you need to know about connecting Google Analytics 4 with Filament and getting the most out of your data.