Gmail
Filament

Ask questions about your Gmail data

Connect Gmail to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Gmail tracks your email conversations, but understanding how customer communication affects sales outcomes or support resolution times requires connecting to your CRM and support tools. Filament links your Gmail data to other platforms and answers questions about response patterns, customer engagement, and team performance in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Gmail KPIs with Filament Analytics

Connect your Gmail account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

View documentation

Key Gmail metrics you can track in Filament:

Messages
Track individual email messages with sender, recipient, subject, body content, and message timestamps. Analyze communication patterns, response times, and email volume across your team.
records:
senderrecipientsubjectbodytimestampread_status
Threads
Monitor email conversation threads showing reply chains and conversation history. Measure thread length, response patterns, and how conversations develop over time.
records:
thread_idmessage_countparticipantsfirst_message_datelast_message_date
Labels
Track custom labels and folder structures including Inbox, Sent, Drafts, and Spam. Understand how your team organizes and categorizes email communication.
records:
label_namelabel_typemessage_countlabel_id
Drafts
Monitor draft messages with content and intended recipients. Track draft creation patterns and understand communication workflows before messages are sent.
records:
draft_idrecipientsubjectcreated_datemodified_date
Message Metadata
Access message headers, delivery status, and attachment information. Build business intelligence dashboards tracking email deliverability and communication effectiveness.
records:
message_iddelivery_statusattachment_countcc_recipientsbcc_recipients
Label Assignments
Track which labels are applied to each message and when. Analyze how your team categorizes emails and identify patterns in message organization for better business analytics.
records:
message_idlabel_idassigned_dateassigned_by
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Combine Gmail with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Gmail lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Gmail data gets even more powerful when combined with other tools:

Gmail
Salesforce

Gmail + Salesforce

Connect Gmail message threads with Salesforce opportunity data to see how email response times correlate with deal velocity and close rates.

Gmail
HubSpot

Gmail + HubSpot

Connect Gmail conversations with HubSpot contact activity to track which email patterns drive the most engagement and conversions across your funnel.

Gmail
Zendesk Support

Gmail + Zendesk Support

Connect Gmail support threads with Zendesk ticket data to analyze response times, resolution patterns, and how email communication affects customer satisfaction scores.

Benefits of Filament's Gmail Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Gmail account

Connect your Gmail account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Gmail data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Gmail dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Gmail integration FAQ

Everything you need to know about connecting Gmail with Filament and getting the most out of your data.