Google Ads
Filament

Ask questions about your Google Ads data

Connect Google Ads to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Google Ads shows you clicks and conversions, but connecting ad spend to actual revenue, customer lifetime value, and downstream behavior means juggling Analytics, your CRM, and payment data. Filament links Google Ads to your other tools and answers questions about campaign ROI, attribution, and customer acquisition costs in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Google Ads KPIs with Filament Analytics

Connect your Google Ads account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Google Ads metrics you can track in Filament:

Campaigns
Track campaign performance with budget amounts, bidding strategies, campaign status, target locations, and daily spending limits.
records:
campaign_idcampaign_namecampaign_statusbudget_amountbidding_strategy_typetarget_location
Ad Groups
Monitor ad group settings with target CPA, target ROAS, ad rotation settings, and audience targeting parameters.
records:
ad_group_idad_group_namead_group_statuscpc_bid_microstarget_cpa_microstarget_roas
Keywords
Analyze keyword performance with match types, quality scores, first page CPC estimates, top of page CPC, and approval status.
records:
keyword_textmatch_typequality_scorecpc_bid_microsfirst_page_cpc_microsstatus
Ads
Review ad creative performance with headlines, descriptions, display URLs, final URLs, and ad approval status.
records:
ad_idad_typeheadlinesdescriptionsfinal_urlsad_strength
Performance Metrics
Measure campaign results with impressions, clicks, click-through rate, cost per click, conversions, conversion value, and cost per conversion.
records:
impressionsclicksctraverage_cpcconversionsconversion_valuecost_per_conversion
Search Terms
See actual search queries that triggered your ads with impressions, clicks, conversions, and match type for each search term.
records:
search_termimpressionsclicksconversionsmatch_typekeyword_id
Geographic Performance
Track campaign performance by location with city, region, country, and metro area data for impressions, clicks, and conversions.
records:
location_typecountry_nameregion_namecity_nameimpressionsclicks
Device Performance
Compare results across desktop, mobile, and tablet with device-specific impressions, clicks, conversions, and cost data.
records:
deviceimpressionsclicksconversionscost_microsconversion_value
Audience Segments
Analyze audience targeting performance with demographic data, in-market segments, affinity audiences, and custom intent audiences.
records:
audience_idaudience_nameaudience_typeimpressionsclicksconversions
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Combine Google Ads with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Google Ads lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Google Ads data gets even more powerful when combined with other tools:

Google Ads
Google Analytics 4

Google Ads + Google Analytics 4

Connect Google Ads campaign data with GA4 session and conversion tracking to see which campaigns drive the most engaged users, longest session durations, and highest conversion rates across your website.

Google Ads
HubSpot

Google Ads + HubSpot

Connect Google Ads conversion data with HubSpot contact records and deal stages to track which campaigns generate qualified leads, shortest sales cycles, and highest deal values for your business intelligence dashboard.

Google Ads
Stripe

Google Ads + Stripe

Connect Google Ads campaign spending with Stripe revenue and subscription data to calculate true customer acquisition costs, lifetime value by campaign, and which keywords drive your most valuable paying customers.

Benefits of Filament's Google Ads Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Google Ads account

Connect your Google Ads account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Google Ads data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Google Ads dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Google Ads integration FAQ

Everything you need to know about connecting Google Ads with Filament and getting the most out of your data.