Google Play
Filament

Ask questions about your Google Play data

Connect Google Play to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Google Play shows you installs and revenue, but understanding which marketing channels drive your most valuable users requires connecting app performance to your ad platforms and attribution tools. Filament links Google Play data to your marketing stack and answers questions about user acquisition costs, subscription retention by channel, and crash rates by campaign source in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Google Play KPIs with Filament Analytics

Connect your Google Play account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

View documentation

Key Google Play metrics you can track in Filament:

App Performance Reports
Track monthly installs, uninstalls, active users, and device metrics with install_events, uninstall_events, user_acquisition, and device_distribution fields.
records:
install_eventsuninstall_eventsactive_device_installsuser_acquisitiondevice_distribution
Crash and ANR Statistics
Monitor app stability with crash_rate, anr_rate, affected_users, and stack_trace data to identify technical issues impacting user experience.
records:
crash_rateanr_rateaffected_userscrash_clusterstack_trace
Revenue Reports
Track earnings by product with buyer_revenue, gross_revenue, refunds, and currency fields to understand monetization performance.
records:
buyer_revenuegross_revenuerefundscurrencyproduct_id
Transaction Details
Analyze individual purchases with transaction_id, order_id, purchase_date, product_type, and payment_method to track revenue sources.
records:
transaction_idorder_idpurchase_dateproduct_typepayment_method
Subscription Metrics
Monitor recurring revenue with subscription_status, renewal_date, cancellation_date, billing_period, and subscriber_count fields.
records:
subscription_statusrenewal_datecancellation_datebilling_periodsubscriber_count
User Reviews and Ratings
Track user sentiment with review_text, star_rating, review_date, device_model, and app_version to identify feedback patterns.
records:
review_textstar_ratingreview_datedevice_modelapp_version
Cancellation Survey Data
Understand why users cancel subscriptions with cancellation_reason, feedback_text, and cancellation_timestamp to reduce churn.
records:
cancellation_reasonfeedback_textcancellation_timestampsubscription_tier
Order and Cancellation Data
Track purchase lifecycle with order_status, cancellation_requests, refund_amount, and order_timestamp to monitor transaction health.
records:
order_statuscancellation_requestsrefund_amountorder_timestampbuyer_country
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Combine Google Play with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Google Play lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Google Play data gets even more powerful when combined with other tools:

Google Play
AppsFlyer

Google Play + AppsFlyer

Connect Google Play revenue and subscription data with AppsFlyer attribution to see which campaigns and channels drive the highest lifetime value users, not just the most installs.

Google Play
Google Analytics 4

Google Play + Google Analytics 4

Connect Google Play transaction data with GA4 user behavior to track how in-app engagement patterns correlate with subscription renewals, cancellations, and revenue by traffic source.

Google Play
Mixpanel

Google Play + Mixpanel

Connect Google Play crash and ANR statistics with Mixpanel product analytics to identify which user flows or feature interactions lead to technical issues and app uninstalls.

Benefits of Filament's Google Play Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Google Play account

Connect your Google Play account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Google Play data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Google Play dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Google Play integration FAQ

Everything you need to know about connecting Google Play with Filament and getting the most out of your data.