Heap
Filament

Ask questions about your Heap data

Connect Heap to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Heap captures every user interaction automatically, but understanding which behaviors lead to revenue or how product engagement affects customer retention requires connecting to your payment and CRM systems. Filament links Heap event data with your revenue tools, marketing platforms, and support systems to answer questions about conversion paths, feature adoption impact, and user lifecycle patterns in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Heap KPIs with Filament Analytics

Connect your Heap account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Heap metrics you can track in Filament:

User Events
Track every click, submit, page view, and custom event captured automatically by Heap. Includes event_type, session_id, user_id, timestamp, and page_url for complete interaction analysis.
records:
event_typesession_iduser_idtimestamppage_url
User Properties
Analyze user identity and attributes with user_id, identity, join_date, last_seen, and custom properties you've defined in Heap.
records:
user_ididentityjoin_datelast_seencustom_properties
Sessions
Examine user sessions with session_id, user_id, session_start, session_end, page_count, and event_count to understand engagement patterns.
records:
session_iduser_idsession_startsession_endpage_countevent_count
Conversion Events
Track goal completions and funnel progression with event_name, user_id, conversion_timestamp, funnel_step, and conversion_value.
records:
event_nameuser_idconversion_timestampfunnel_stepconversion_value
User Segments
Access your defined cohorts and segments with segment_name, user_id, segment_entry_date, segment_criteria, and membership_status.
records:
segment_nameuser_idsegment_entry_datesegment_criteriamembership_status
Transaction Data
Analyze e-commerce activity with transaction_id, user_id, revenue, transaction_timestamp, product_id, and quantity for revenue attribution.
records:
transaction_iduser_idrevenuetransaction_timestampproduct_id
Form Interactions
Track form submissions and field interactions with form_id, field_name, user_id, submission_timestamp, and form_completion_status.
records:
form_idfield_nameuser_idsubmission_timestampform_completion_status
Email Events
Monitor email interactions captured by Heap with email_id, user_id, event_type, email_timestamp, and campaign_name for engagement tracking.
records:
email_iduser_idevent_typeemail_timestampcampaign_name
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Combine Heap with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Heap lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Heap data gets even more powerful when combined with other tools:

Heap
Stripe

Heap + Stripe

Connect Heap user events with Stripe payment data to see which product interactions and feature usage patterns lead to conversions, upgrades, and long-term revenue.

Heap
HubSpot

Heap + HubSpot

Connect Heap behavioral data with HubSpot contact records to track how user engagement correlates with deal progression and which product interactions indicate sales readiness.

Heap
Intercom

Heap + Intercom

Connect Heap session data with Intercom conversations to identify which user behaviors trigger support requests and how product usage affects customer satisfaction.

Benefits of Filament's Heap Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Heap account

Connect your Heap account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Heap data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Heap dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Heap integration FAQ

Everything you need to know about connecting Heap with Filament and getting the most out of your data.