HubSpot
Filament

Ask questions about your HubSpot data

Connect HubSpot to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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HubSpot tracks your contacts, deals, and email campaigns, but understanding which marketing channels drive your highest-value customers requires connecting CRM data to advertising platforms and revenue systems. Filament links HubSpot to your other tools and answers questions about attribution, deal velocity, and campaign ROI in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track HubSpot KPIs with Filament Analytics

Connect your HubSpot account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key HubSpot metrics you can track in Filament:

Contacts
Track individual contact records with email, lifecycle_stage, lead_status, contact_owner, and hs_analytics_source to analyze lead sources and conversion paths.
records:
emaillifecycle_stagelead_statuscontact_ownerhs_analytics_sourcecreatedate
Companies
Monitor company records with industry, annual_revenue, number_of_employees, company_owner, and lifecyclestage to segment accounts and track pipeline value.
records:
nameindustryannual_revenuenumber_of_employeescompany_ownerlifecyclestage
Deals
Track sales pipeline with deal_stage, amount, close_date, deal_owner, and pipeline to measure deal velocity and forecast revenue.
records:
dealnamedeal_stageamountclose_datedeal_ownerpipeline
Email Events
Monitor email engagement with event_type, recipient, email_campaign_id, sent_timestamp, and open_timestamp to measure campaign performance and engagement rates.
records:
event_typerecipientemail_campaign_idsent_timestampopen_timestamp
Tickets
Track support requests with ticket_status, priority, category, time_to_close, and ticket_owner to analyze response times and customer service quality.
records:
subjectticket_statusprioritycategorytime_to_closeticket_owner
Contact Property History
View historical changes to contact properties including lifecycle_stage transitions, lead_status updates, and contact_owner assignments to understand conversion timelines.
records:
contact_idproperty_nameproperty_valuechange_timestampsource
Deal Property History
Analyze deal progression with historical deal_stage changes, amount updates, and close_date modifications to calculate accurate deal velocity and win rates.
records:
deal_idproperty_nameproperty_valuechange_timestampsource
Company Property History
Track company evolution with historical changes to lifecyclestage, annual_revenue, and company_owner to identify growth patterns and account expansion.
records:
company_idproperty_nameproperty_valuechange_timestampsource
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Combine HubSpot with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, HubSpot lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your HubSpot data gets even more powerful when combined with other tools:

HubSpot
Google Ads

HubSpot + Google Ads

Connect HubSpot deal data with Google Ads campaign performance to see which keywords and ad groups generate the most revenue, not just leads.

HubSpot
Stripe

HubSpot + Stripe

Connect HubSpot contact sources with Stripe payment data to track which lifecycle stages and campaigns drive actual revenue and customer lifetime value.

HubSpot
Google Analytics 4

HubSpot + Google Analytics 4

Connect HubSpot contact conversions with GA4 session data to understand which traffic sources and landing pages create the most qualified leads.

Benefits of Filament's HubSpot Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your HubSpot account

Connect your HubSpot account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your HubSpot data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build HubSpot dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

HubSpot integration FAQ

Everything you need to know about connecting HubSpot with Filament and getting the most out of your data.